2. No one is going to argue that a trade
show is a great place to pick up new
business. You basically have consumers
and vendors wandering around who are
interested in precisely what you’re
selling.
However, you still need to have an
effective trade show booth to really
draw attention from the people passing
by. Your booth acts as your store front
at a trade show, and in many cases,
potential customers may pass you by if
they don’t like what they see.
Follow a few simple steps to choose the
very best trade show booth for your
business, and the right trade shows to
make your booth effective.
3. Check Your Budget
As with all business marketing tools, a trade show
booth costs money.
The size and quality of trade show booths will vary
depending on how much you’re able to spend, so
work out your budget carefully and get the best
that you can afford.
4. Find Your Target Market
Figuring out where your target market likes to
hang out has more to do with the show than it
does the booth, but it’s still an important
element that will affect your sales.
If you’re able to land a trade show that you know
your target market will be at, half the battle is
already won. All you really have to do is attract
their attention, make a great offer and watch the
sales multiply.
Finding the trade shows that your past and
present customers like to frequent works well if
you’re looking for repeat sales or if you’re ready
to introduce a new product to the crowd.
If you want to make sure your current customer
base is well represented at the show, consider
offering them free passes when they’re in the
store, or as part of your email list or monthly
newsletter.
5. Find Your Competition
Following your competitors is another way to figure out which is
the best trade show to go to.
If you discover that there is a trade show that’s well represented
by your competition but you aren’t scheduled, you may want to
reconsider.
This is especially true if your target market is also going to be at
the show. Sometimes, it’s just good business to be represented.
After you make the decision to attend the show, it’s time to turn
your focus to the booth or display that’s going to draw in your
past and future customers.
6. Choose Your Weapon
Basically, you can choose from a few
different possibilities when it’s time to
order a booth or display.
If your budget allows and you have the
space, you can opt for a custom display for
your show.
Since it is custom-built, you can choose
the size, the shape, the theme and the
colours that you feel will make the most
impact.
Most companies will have a series of
templates to work from and just let the
ideas flow from there.
7. Choose Your Weapon
If your budget or needs are a little less, you may opt for a
portable display, instead. Portable displays are available in
a handful of different styles, including:
Pop-up Displays – available in several sizes; case also serves
as a podium; multi-use frame
Banner Stands - different heights and widths; fixed or
retractable; single or double-sided; ultra quick set-up
Tension Fabric Structures – direct to fabric printing;
wrinkle resistant; lightweight; easy to assemble
8. Important Tips
No matter what kind of trade show booth or display you
choose, there are a few important tips to follow to get the
best response.
Having clutter in or around your booth is one thing that
will send people away empty handed.
Even if you have the greatest product or service at the show,
a messy-looking booth will always send the wrong message
to your prospective customers.
It’s also important to keep your company logo visible from
all angles as people approach the booth.
9. Important Tips
You want your display recognizable as your display, without
anyone having to guess.
Keep some white space around the signage, just so people
find it easy to read and they aren’t overwhelmed.
You’ll need to show who you are, what you do and how you
can solve a customer’s problem in a very short time.
Keep your language short and to the point, and you’ll be
well on your way to choosing a trade show booth that will
get results.
