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The Sponsorship Proposal

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The Sponsorship Proposal

  1. 1. Setting the Scene<br />Key elements of success<br />Presentation of the Proposal<br />THE SPONSORSHIP PROPOSAL<br />
  2. 2. Setting The Scene<br />Sport sponsorship is about two parties <br />creating additional value for each other <br />through their association<br />
  3. 3. Key elements of Success<br />Know Your Sport Product<br />Features of the sport product<br />Owning the sport product<br />Value of the sport product<br />
  4. 4. Key Elements of Success<br />Know the Sponsor’s Brand(s)<br />Matching the sponsor’s brand with our product<br />Possible publicity, advantages, leverage<br />Sponsor’s situation: marketing, new branding<br />
  5. 5. Key Elements of Success<br />Generating Sponsor Interest<br />Match product with brand <br />Meet with potential sponsor or ask if a proposal can be presented<br />Know your mutual benefits<br />
  6. 6. Key Elements of Success<br />Value for Commitment <br /><ul><li>Use of media, advertising and Public Relations
  7. 7. Contract
  8. 8. Servicing the sponsor
  9. 9. Monitoring
  10. 10. Measurement</li></li></ul><li>Presentation of the Proposal<br />The Setting and the Operation<br /><ul><li>Preparation
  11. 11. The setting
  12. 12. The operation</li></li></ul><li>Presentation of the Proposal<br />The Operation<br />Introduction: you and your product<br />Product and sponsor ‘fit’<br />Specifics of the sponsorship<br />
  13. 13. Presentation of the Proposal<br />Costs<br />How to move forward<br />
  14. 14. Presentation of the Proposal<br />Moving Forward<br /><ul><li>How to move forward
  15. 15. Negotiation
  16. 16. The close</li></li></ul><li>GOOD LUCK!<br />

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