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Effing r social_media_e_part_2011

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Conference Presentation ePart 2011. Social Media and Participation including Dutch elections. Netherlands.

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Effing r social_media_e_part_2011

  1. 1. Social Media and Political Participation: Are Facebook, Twitter and Youtubedemocratizing our Political Systems?<br />Drs. Robin Effing<br />Prof. Dr. Jos van Hillegersberg<br />Prof. Dr. Theo Huibers<br />University of Twente / Saxion, Enschede Netherlands.<br />Presentation ePart conference Delft, August 30, 2011.<br />@robineffing<br />
  2. 2.
  3. 3.
  4. 4. introductionliterature reviewdefinitionsDutch electionsfuture research<br />contents<br />
  5. 5. introduction<br />
  6. 6. Non-profit community member participation<br />
  7. 7. Decline in<br />Participation<br />
  8. 8.
  9. 9. SOCIAL<br />
  10. 10. Society andPolitical Impact<br />
  11. 11. Society andPolitical Impact<br />
  12. 12. literature review<br />
  13. 13.
  14. 14. participation ladders<br />
  15. 15. e-Enabling<br />Source: Ann Macintosh<br />
  16. 16. e-Engaging<br />Source: Ann Macintosh<br />
  17. 17. e-Empowering<br />Source: Ann Macintosh<br />
  18. 18. crowdsourcing<br />
  19. 19. Digital Divide<br />
  20. 20. definitions<br />
  21. 21. “The web is more a social creation <br />than a technical one. <br />I designed it for a social effect <br />–to help people work together – <br />and not as a technical toy.”<br />(Tim Berners‐Lee, 1999)<br />
  22. 22. Defining Social Media<br />“Social Media is a group of<br />Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of<br />User Generated Content.”<br />(Kaplan andHaenlein, 2010)<br />
  23. 23. Defining Web 2.0:<br /> “…a platform whereby content and applications are no longer created and published by individuals, but instead are continuously modified by all users in a participatory and collaborative fashion”<br />(Kaplan andHaenlein, 2010)<br />
  24. 24.
  25. 25.
  26. 26. Social Media<br />Web 2.0<br />Google Trends<br />
  27. 27. Defining Participation: <br />“the specific activity of <br />doingthings together”<br />(Grönlund, 2009)<br />
  28. 28. Political participation:<br />“behaviours aimed at <br />shapinggovernmental policy, <br />either by <br />influencing the selection<br />of government personnel <br />or by affecting their choices”.<br />(Xieand Jaeger, 2008)<br />
  29. 29.
  30. 30.
  31. 31. Dutch elections<br />
  32. 32.
  33. 33. N=676<br />
  34. 34. future research<br />
  35. 35. RQ1: How can non-profit organizations- with community structures – such as political parties and church communities increase member participation by implementing Social Media?<br />
  36. 36. Cases<br />
  37. 37. RQ2: What are the design principles for optimal implementation of Social Media,as a participation instrument, at non-profit organizationswith traditional communities?<br />
  38. 38. Contribution:<br />Design Principles<br />
  39. 39. Contact me:<br />Twitter: @robineffing<br />Hashtag #socialpower<br />E-mail: r.effing@utwente.nl<br />

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