We’re introducing SMART surveys. With MyFeelBack, our customers can ask targeted questions or display messages to their users and visitors based on who they are and what they do. Existing customer data pulled from the CRM (customer information, age, gender, purchase history) is added to the behavioral data (geolocation, device and channel used, clickstream) to generate ultra-targeted, personalized questionnaires, perfectly fitted to the profile of the customer, ensuring highly-qualified information and thus drastically increasing response rates (52% on average).

1. The right questionnaire, !
to the right person, at the right time.!
contact@myfeelback.com www.myfeelback.com +33 5 62 80 44 27

2. The challenges of customer knowledge
You need up-to-date client databases.!
Your update operations are expensive, one-off and uniform.!
How to keep your customer data continuously up-to-date? !
This cost requires you to focus solely on contact information acquisition.!
But your clients’ expectations and needs are at the heart of your business!
How to collect high commercial value customer information?!

3. Targeted surveys
using your client data
CRM data! Behavioural!
data!
+
Client ID!
Contact information!
Purchase history!
Loyalty!
Geolocation!
Device!
Browsing!
Temporality!
Targeted
survey
=
Questions adapted to the client
Response rate: + 52%
Collect unprecedented
declarative data

4. An automated service,
piloted by your teams
Create! Target! Analyze!
ü Question configuration!
ü Client data importation!
ü Design customization!
ü Automatic translation!
ü Integrated traceability!
ü Target selection!
ü Scenario definition!
ü Multi-channel diffusion!
ü Multi-devices display!
ü Real time analysis!
ü Custom report creation!
ü Scheduled notifications & actions!
Dynamic updates to your
CRM database via API!

5. Create your survey!
Question configuration!
Choose the question types you need between free-field, choice-questions, smiley or star
rating scales, Net Promoter Score, follow-up and skip logic questions. Configure each
question intuitively.!
Complete design customization!
Add your logo and your colors to adapt the questionnaire to your image.!
You can also add custom themes. Make it yours!!
Automatic translation!
Your survey can be automatically translated into the languages of your choice.
The questionnaire will simply come up in the language detected in the browser settings.!
Integrated tracking tool!
Tag Trackers allow you to follow the performance of each support/media used to deploy
your questionnaire. Add groups and they will automatically become new segments in the
analysis tool.!

6. Create simply & intuitively
« MyFeelBack helps us collect in just one click
the opinions of our sales force. We were both
seduced and satisfied by its great simplicity. »"
« MyFeelBack’s simplicity allowed us to collect
highly qualified feedback from our community
in a very short time-span. »"
Thierry Merquiol,
Chief executive officer WISEED!
Karine Florenza,
Marketing director Bausch+Lomb!

7. Target your survey!
Target definition
Use your current client knowledge to dynamically define your target audience. Choose,
for example, a client profile or purchase history to adapt the questions in real time.!
Scenario configuration
Choose the behavioural data that will determine the display of your questionnaire:
browsing, geolocation, device. Define actions to be triggered following responses given
by the participant.!
Smartphone, tablet and PC compatible questionnaires
Our questionnaires are created with Responsive Design so they dynamically adapt to the
display of every device with no technical intervention.!
Integrated multichannel deployment
Post your multichannel questionnaires via email, SMS, embedded call-to-action, iframe,
short URL, QR Code and across all social media.!

8. Target: the guarantee of a relevant strategy!
« Geolocating our respondants allowed us to
identify new strategic issues for the newspaper.
The results brought us to consider new
communication strategies. »"
« Using MyFeelBack has allowed us to optimize
our multichannel prospect acquisition actions.
We’ve acquired highly qualified client data at
greatly reduced costs! »"
Éric Vibert,
E-business director Akerys Group !
Aziliz de Veyrinas,
Director of strategy La Tribune!

9. Analyze!
Real time analysis!
The collected data is analyzed in real time. Log in to your account and consult your
charts and barometers to visualize answer trends. Discover your performances by
media, city and country.!
Custom report builder!
Create dynamic reports by selecting and crossing all the data collected by your
questionnaire: question, device, geolocation, client data, Tag Tracker… It will update
automatically after each new feedback.!
PDF report export and emailing!
Download your report in PDF format. Set up a trigger for it to be sent by email in order to
share your performances with your co-workers.!
Client database CRM enrichment!
Connect your CRM database to MyFeelBack via APi to enrich it in real-time with the
answers. Automatically build your base with original declarative data.!

10. Analyze: CRM enrichment & performance monitoring!
« Thanks to MyFeelBack, straight after the
event we could print a complete report on the
participants perceptions and areas to improve
upon. »"
« MyFeelBack allowed us to easily and quickly
analyze the evolution of our community’s desires.
We were able to enrich our client databases and
optimize their segmentations. »"
Olivier de Trémaudan,
CEO Vente-du-Diable.com!
Didier Katzenmayer,!
Industrial Affairs Director Airbus Operations!

11. Save money with a unique solution
Conception Analysis Traceability CRM syncing Multichannel Real tIme
Poll Center $$$ $$$ ✗ ✗ ✗ ✗
Survey
Software $$$ $$$ $$$ $$$ ✗ ✗
✔ ✔ ✔ ✔ ✔ ✔
A complete coverage of your data acquisition needs
ü Dynamic customer database enrichment
ü Multichannel lead and prospect acquisition
ü Surveys, polls and device interaction

12. They trust us, what about you?
50+ key accounts!
30K users of our services worldwide!
1.6 million client feedbacks analyzed!
10 prizes awarding our technology!
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Feedbacks analyzed (Millions)!

13. Join the companies who know their clients

14. Contact us!
Robin Calot
International Development Director
r.calot@myfeelback.com
L: +33 (0)5 62 80 44 27
C: +33 (0)6 85 86 69 46
www.myfeelback.com
And don’t forget to follow us on :
/MyFeelBack /+MyFeelBack /MyFeelBack /MyFeelBack /MyFeelBack