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DESIGN
AND
RHETORIC
DESIGN
AND
RHETORIC
AS
1. WHAT IS
DESIGN?
Is it a process, an action, a place,
a language, a thing, a system?
2. WHAT IS A
DESIGNER?
How do we know? What do designers do?
DESIGN
process
verb
place
language
code
responsible activity
DESIGNER
post-industrial professional
desire engineer
dealer ...
DESIGN
process
verb
place
language
code
responsible activity
AUDIENCE
DESIGNER
post-industrial professional
desire enginee...
DESIGN
process
verb
place
language
code
responsible activity
AUDIENCE
DESIGNER
post-industrial professional
desire enginee...
DESIGN
AUDIENCE
DESIGNER
THE DESIGNER’S
WORLD
THE DESIGN ARGUMENT
LOGOS
ETHOS
PATHOS
BUCHANAN
DESIGN
AUDIENCE
DESIGNER
COMMUNITY
MEANING
RITUAL
KRIPPENDORF
SOCIAL CONTEXT
CAPITALISM
POLITICS
DESIGN
AUDIENCE
DESIGNER
THE DESIGNER’S
SPEECH
“OBJECTS”
STORIES
SIGNALS
TIME
SUDJIC
DESIGN
AUDIENCE
DESIGNER
COMMUNICATION
SUBSTANCE OF THE WORLD
SPACES
SENSES
THACKARA
DESIGN
AUDIENCE
DESIGNER
STYLE
CONTENT
REAL WORLD
VISION
DETAILS
VALUES
RYBCYNSKI
DESIGN
AUDIENCE
DESIGNER
FUNCTION
THINGS
STANDARDS
HEURISTICS
TOOLS
NORMAN: 1985
DESIGN
AUDIENCE
DESIGNER
SEDUCTION
REAL/VIRTUAL THINGS
PERFORMANCE
STORIES
NEED
NORMAN: 2005
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
Literature Review: Design As Rhetoric
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Literature Review: Design As Rhetoric

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Literature Review: Design As Rhetoric

  1. 1. DESIGN AND RHETORIC
  2. 2. DESIGN AND RHETORIC AS
  3. 3. 1. WHAT IS DESIGN? Is it a process, an action, a place, a language, a thing, a system?
  4. 4. 2. WHAT IS A DESIGNER? How do we know? What do designers do?
  5. 5. DESIGN process verb place language code responsible activity DESIGNER post-industrial professional desire engineer dealer of choice possibility seeker visionary midwife of problems
  6. 6. DESIGN process verb place language code responsible activity AUDIENCE DESIGNER post-industrial professional desire engineer dealer of choice possibility seeker visionary midwife of problems
  7. 7. DESIGN process verb place language code responsible activity AUDIENCE DESIGNER post-industrial professional desire engineer dealer of choice possibility seeker visionary midwife of problems
  8. 8. DESIGN AUDIENCE DESIGNER THE DESIGNER’S WORLD THE DESIGN ARGUMENT LOGOS ETHOS PATHOS BUCHANAN
  9. 9. DESIGN AUDIENCE DESIGNER COMMUNITY MEANING RITUAL KRIPPENDORF SOCIAL CONTEXT CAPITALISM POLITICS
  10. 10. DESIGN AUDIENCE DESIGNER THE DESIGNER’S SPEECH “OBJECTS” STORIES SIGNALS TIME SUDJIC
  11. 11. DESIGN AUDIENCE DESIGNER COMMUNICATION SUBSTANCE OF THE WORLD SPACES SENSES THACKARA
  12. 12. DESIGN AUDIENCE DESIGNER STYLE CONTENT REAL WORLD VISION DETAILS VALUES RYBCYNSKI
  13. 13. DESIGN AUDIENCE DESIGNER FUNCTION THINGS STANDARDS HEURISTICS TOOLS NORMAN: 1985
  14. 14. DESIGN AUDIENCE DESIGNER SEDUCTION REAL/VIRTUAL THINGS PERFORMANCE STORIES NEED NORMAN: 2005

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