Robert’s presentation from Webstock 2019 on how to make sales using content marketing.

1. HOW TO BUILD
CONTENT
TO MAKE SALES
ROBERT KATAI

2. ROBERT KATAI
work featured on
Content Marketing
Manager, Bannersnack
www.robertkatai.com
@katairobi

3. Biggest fear
of a content
marketer?

4. Can Content
Marketing
Drive Sales?

5. YES

6. ?HOW

7. RESEARCH

8. RESEARCH
INDUSTRY
AUDIENCE
PLATFORM
COMPETITION

9. RESEARCH EXPERIMENT
INDUSTRY
AUDIENCE
PLATFORM
COMPETITION

10. INDUSTRY
AUDIENCE
PLATFORM
COMPETITION
CONTENT
MARKETING
RESEARCH EXPERIMENT

11. EXPERIMENT
WITH CONTENT
MARKETING
A. Get Noticed
B. Get Mentions/Link (press)
C. Build brand position
D. Get Leads

12. NOTICED
MENTIONS/LINKS
POSITIONS
LEADS
B2B PERSONAL

13. NOTICED
MENTIONS/LINKS
B2B
B2B

14. GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/

15. GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/

16. GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/

17. GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/

18. GET NOTICED
https://blog.bannersnack.com/reddit-ads-quora-ads/

19. TIPS
GET NOTICED
1. GUEST POSTING
robertkatai.com/guest-posting-strategy/
2. NETWORKING
3. PROVIDE INDUSTRY
VALUE
robertkatai.com/how-to-promote-new-original-research/

20. GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/

21. GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/

22. GET MENTIONS/LINKS
https://blog.bannersnack.com/banner-ads-examples-from-tech-industry/
COMPETITION
COMPETITION
THOUGHT LEADER
INDUSTRY LEADER
CLIENT

23. TIPS
GET MENTIONS
1. EVERGREEN CONTENT
kinsta.com/blog/evergreen-content/
robertkatai.com/keyword-research-b2b-blog-post/
robertkatai.com/quality-backlinks/
2. KEYWORD RESEARCH
3. LONG FORM CONTENT
4. LINK BUILDING
www.drift.com/blog/longform-content-marketing-formats-proven-to-drive-results/

24. BRAND POSITIONS
LEADS
PERSONAL
B2B

25. BUILD BRAND POSITION
katai.ro/ebook/

26. BUILD BRAND POSITION
katai.ro/ebook/

27. TIPS
BUILD BRAND POSITION
1. CREATE CONTENT
PHOTO, VIDEO, AUDIO, TEXT
SO-MEETUPS, EVENTS, GROUPS
2. EVANGELIZE A NICHE
3. PROVIDE VALUE
4. CREATE A PLATFORM

28. GET LEADS
SPEAKING GIGS
CLIENTS
PARTNERSHIPS
INTERVIEWS
SUBSCRIBERS

29. LET’S WRAP
IT UP

30. We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales

31. We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales

32. We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales

33. We build content to get noticed
We get noticed to get mentions
We get mentions to get positions
We get positions to get leads
We get leads to get sales

34. We build content to get noticed
We get noticed to get mentions
We get mentions to build a brand
We build a brand to get leads
We get leads to get sales

35. that’s all
for today...
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