The document provides an agenda for a meeting that will cover various topics to help increase vehicle sales, improve customer loyalty and retention, and maximize profit potential. It will discuss the importance of performance standards, highlights from GSFS and Toyota Financial Services, Toyota Certified Used Vehicles, social media best practices, and F&I practices. The social media portion will cover why social media is important for businesses, statistics on Facebook usage, tips for creating an effective social media strategy including investigating target markets, defining objectives, choosing appropriate actions, and selecting platforms to meet goals.

2. Welcome!Ken Thompson & Krista St. Romain

4. Improve customer loyalty and retention

6. Performance StandardsKen Thompson

7. GSFS HighlightsGarth Fletcher

8. Toyota Certified Used VehiclesButch McLeod

9. Toyota Financial Services Denson Rivers

10. Social MediaRob Hagen

11. Social Media Fundamentals: Why’s and How’s to Embrace Social Media Social Media: It’s not just about sales. It’s about your bottom line!

12. Facebook Surpassed Google As The Most Trafficked Site On The Web

13. Facebook US Stats

15. 78% of people believe pier recommendations vs. 14% of people believe traditional ads

17. spent 45 percent more of their eating-out dollars at Dessert Gallery;

18. spent 33 percent more at Dessert Gallery stores;

19. had 14 percent higher emotional attachment to the Dessert Gallery brand; and

21. Purest form of branding

22. Reputation management

23. Making friends and influencing people

24. Word of mouth

26. Social capitol has real value, both online and off.

27. You can “sell” on social networks once you have earnedthe right.

29. It’s better to NOT use social networks than to use them poorly.

30. Social networks are NOT a stand in for traditional advertising.

32. Define Objectives

33. Choose Actions

35. Take good notes.

36. Use Twitter, Facebook and other local forums.Don’t Skip This Step!

38. A S.M.A.R.T strategy.

39. Specific

40. Measurable

41. Attainable

42. Realistic

43. TimelyReminder: High goals are frequently easier to achieve than a lower ones because they exert a higher level of motivational force.

45. How are you going to build community?

46. Will you be blogging? Podcasting?

48. Which platforms will aid you in completing your actions so that you can reach your objectives.

50. An exact blueprint to engage your fans, followers and connections.

52. Alltop.com

53. YouTube.com

54. PopUrls.com

55. Google.com/Alerts

56. Digg.com

57. Don’t stick just to the car business

58. Funny is money

60. Mix it up don’t self promote all at once.

61. Real time search is in, take advantage. Video

63. Join as many conversations as possible.

64. Give good tips, offer advice and help out people in need.

65. Listen first then respond.

66. Give stuff away!

67. Refer people in your networks to other people in your networks.

69. NextGenDealer.com

70. Rob’s Cell: 225-938-0993