1. OUR HISTORY
STAGES OF INNOVATION helps companies design, build,
operate and maintain their products and services.
We integrate deep specialized expertise in
customer-centric product development, innovation,
strategy, and marketing to achieve differentiation,
relevance, and breakthrough strategies for your
Our history of enabling successes for our clients is
based on over 25 years of experience working with STAGES OF INNOVATION
LEADING… MENTORING… startups to some of the largest and best-known
Innovation & New Products Management
Steeped in product development, marketing,
channel and strategy 914-984-5728
SOI supports our clients at every stage of firstname.lastname@example.org
their growth Deep understanding of business development
Hands on experience helping create, manage,
We are leaders helping our clients and drive leadership teams to high
implement the necessary processes. performance
We are mentors, working with our Track record of success in multiple industry
clients and their staffs to develop the segments on a global level
strategies and plans for sustainable
growth. SOI’s approach is to collaborate with your people
We are doers, making sure the work ensuring growth is imbedded into the culture and in
gets done right and on time. everything, they do. We help companies find where
to make their money, make more of it faster, and
sustain its growth longer.
Market Design Strategy Messaging Product Human
Insights • Product • Growth • Positioning Management Resources
• Secondary Requirements Planning & • MarComm • Portfolio • Assessment
Stages of Innovation through its strategic partner
• Qualitative • Fabrication & Innovation • Advertising Analysis • Employee
• Quantitative Development • Go-to-Market • Product Road Development
Maps & Training
Services • Life Cycle
• Recruiting network can provide an end-to-end solution for all your
new product needs.
2. SOI is a customer-centric market research
based, innovation and new products
management consulting firm.
We believe that:
Customers will tell you what they
need, how to satisfy those needs and
if they are willing to pay to satisfy
No matter how large you may think
the market is it is rarely all available
and accessible due to many other
factors that may not be in your
The key to a successful launch is how
THE SOI DIFFERENCE
you segment the market.
Not every product feature needs to be
developed and launched in the first
release. Road maps need to be
developed and maintained.
The availability of technology should
never be a reason not to launch. The
cost may be prohibitive in the early
STAGES OF INNOVATION HAS A PROVEN RECORD OF stages but uncertainty can be reduced
with proper segmentation, a defined
HELPING BUSINESSES LAUNCH NEW PRODUCTS go to market strategy, and a
developed channel strategy.
Getting the channel right can be more
“SOI was a valuable resource who helped the “We have asked SOI to conduct a number of important than getting the feature set
Catalyst360 leadership team identify new business investigations and analyses. While all have been perfect.
development opportunities. Their innovation process in the field of education, they have been diverse Customers find you in many different
and creative thinking helped drive our initiatives in both the topics and methods. SOI have ways and a multi-channel message and
forward. I recommend SOI for this type of work.” developed creative, real-world solutions to tricky
strategy needs to be developed.
Robert Wentling, VP, Strategic Business business intelligence problems. They are frank
Development at The Hartford about what can and can't be accomplished, and
will push us when they think our thinking is too
“SOI did a significant amount of market research for us limited. Good business practices, willing to
and helped develop the foundation for our strategic provide good value for a fair price and adapt to SOI can help companies who do not have
plan. SOI has extensive marketing experience, expertise changing priorities.” the skills or resources in-house to bring
and insight. They are extremely hard working and very Sam Kingsley, Executive Director, Customer new products to market.
dedicated to their clients. I highly recommend SOI for and Market Intelligence at The College Board
anyone looking for detailed market analysis and support
in strategic plan development”
Steven Graves, VP, Sales & Marketing at Acumentrics