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Operandi
Partners

Rob Gallo
Influencing how others perceive
your organisation

Social media introduction




Operandi
Partners

Rob Gallo
Social Media Overview
“Amazing yet we are not amazed”




                                    Source: visibletechnologies.com - Why Social Media Matters
Listen & Learn   Engage & Measure
“Amazing yet we are not amazed”

           ‣ Web is only 5000 days old.  
           ‣ Next 5000 days?
           ‣ The One - ʻa growing sphereʼ
           ‣ “Respond to it like an organism,
             a bacteria.”  Kevin Kelly.
Ext. Comms - new raw materials


  Evolution of
location services
Ext. Comms - new raw materials

            What happens when
          language barriers come
                  down?
Ext. Comms - new raw materials

            What happens when
          language barriers come
                  down?
Ext. Comms - new raw materials

            What happens when
          language barriers come
                  down?
Ext. Comms - new raw materials


                                               Buildings as
                                               your canvas




Links:
http://www.youtube.com/watch?
v=34IkhwE95e8


http://www.youtube.com/watch?
v=O0XKmU5hF5s
World of Twitter...

      ‣ A Tweet in Time Can Avert PR Mess

      ‣ PepsiCo German Trade Ad

      ‣ Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among
        others, deploying software & assigning employees to monitor
        blogs Twitter etc.

      ‣ New tool for crisis comms




http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html
World of Twitter...

             ‣ Can also create a PR mess
             ‣ The Habitat Effect, UK
             ‣ hijacked Twitterʼs trending topics - #iranelection




http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html
Great tools: Feedly.com
Great tools: Feedly.com
Great tools: TweetDeck.com
Great tools: TweetDeck.com
Want to be inspired by social
          media?
Want to be inspired by social
                  media?
‣ Big corporates arenʼt
  always the most
  innovative.
‣ NGOs, pressure
  groups, your friends/
  family

            cost of experimentation is
                approaching zero.
The Power of
United
(Airlines)
Breaks
Guitars
http://www.youtube.com/watch?
v=5YGc4zOqozo&feature=player_
embedded




                                               5,970,738 views
The Power of
Shell Hell
http://www.youtube.com/watch?
v=S0QTxz5rTxU&feature=player_
embedded




                                               5,651 views
Getting Your Good Work Out There
Getting Your Good Work Out There

Intel: using social media to
propagate sustainability message




                                   ‣ Business is integrating with
                                     Facebook
                                   ‣ Building “Community of interests”
Getting Your Good Work Out There

Intel: using social media
to propagate
sustainability message
Getting Your Good Work Out There

Intel: using social media
to propagate
sustainability message
Contact details:

Rob Gallo
T: +44 (0) 7912 763 853 
E: rob@operandipartners.com 
Follow: @robgallo 
www.operandipartners.com

Operandi Partners Limited 
UK | VAT No. 970 8697 65

Company number: 06886910 


COPYRIGHT, 2009

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Social Media Overview

  • 2. Influencing how others perceive your organisation Social media introduction Operandi Partners Rob Gallo
  • 4. “Amazing yet we are not amazed” Source: visibletechnologies.com - Why Social Media Matters Listen & Learn Engage & Measure
  • 5. “Amazing yet we are not amazed” ‣ Web is only 5000 days old.   ‣ Next 5000 days? ‣ The One - ʻa growing sphereʼ ‣ “Respond to it like an organism, a bacteria.”  Kevin Kelly.
  • 6. Ext. Comms - new raw materials Evolution of location services
  • 7. Ext. Comms - new raw materials What happens when language barriers come down?
  • 8. Ext. Comms - new raw materials What happens when language barriers come down?
  • 9. Ext. Comms - new raw materials What happens when language barriers come down?
  • 10. Ext. Comms - new raw materials Buildings as your canvas Links: http://www.youtube.com/watch? v=34IkhwE95e8 http://www.youtube.com/watch? v=O0XKmU5hF5s
  • 11. World of Twitter... ‣ A Tweet in Time Can Avert PR Mess ‣ PepsiCo German Trade Ad ‣ Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, deploying software & assigning employees to monitor blogs Twitter etc. ‣ New tool for crisis comms http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html http://online.wsj.com/article/SB124925830240300343.html http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html http://online.wsj.com/article/SB124925830240300343.html
  • 12. World of Twitter... ‣ Can also create a PR mess ‣ The Habitat Effect, UK ‣ hijacked Twitterʼs trending topics - #iranelection http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html http://online.wsj.com/article/SB124925830240300343.html http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html http://online.wsj.com/article/SB124925830240300343.html
  • 17. Want to be inspired by social media?
  • 18. Want to be inspired by social media? ‣ Big corporates arenʼt always the most innovative. ‣ NGOs, pressure groups, your friends/ family cost of experimentation is approaching zero.
  • 20. The Power of Shell Hell http://www.youtube.com/watch? v=S0QTxz5rTxU&feature=player_ embedded 5,651 views
  • 21. Getting Your Good Work Out There
  • 22. Getting Your Good Work Out There Intel: using social media to propagate sustainability message ‣ Business is integrating with Facebook ‣ Building “Community of interests”
  • 23. Getting Your Good Work Out There Intel: using social media to propagate sustainability message
  • 24. Getting Your Good Work Out There Intel: using social media to propagate sustainability message
  • 25. Contact details: Rob Gallo T: +44 (0) 7912 763 853  E: rob@operandipartners.com  Follow: @robgallo  www.operandipartners.com Operandi Partners Limited  UK | VAT No. 970 8697 65 Company number: 06886910  COPYRIGHT, 2009