A recent slideshow I gave - for an industry association wishing to understand a little more about social media.
PPT is a collection of things I have come across. Also see my slides show on Measuring Social Media.
2. Influencing how others perceive
your organisation
Social media introduction
Operandi
Partners
Rob Gallo
4. “Amazing yet we are not amazed”
Source: visibletechnologies.com - Why Social Media Matters
Listen & Learn Engage & Measure
5. “Amazing yet we are not amazed”
‣ Web is only 5000 days old.
‣ Next 5000 days?
‣ The One - ʻa growing sphereʼ
‣ “Respond to it like an organism,
a bacteria.” Kevin Kelly.
6. Ext. Comms - new raw materials
Evolution of
location services
7. Ext. Comms - new raw materials
What happens when
language barriers come
down?
8. Ext. Comms - new raw materials
What happens when
language barriers come
down?
9. Ext. Comms - new raw materials
What happens when
language barriers come
down?
10. Ext. Comms - new raw materials
Buildings as
your canvas
Links:
http://www.youtube.com/watch?
v=34IkhwE95e8
http://www.youtube.com/watch?
v=O0XKmU5hF5s
11. World of Twitter...
‣ A Tweet in Time Can Avert PR Mess
‣ PepsiCo German Trade Ad
‣ Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among
others, deploying software & assigning employees to monitor
blogs Twitter etc.
‣ New tool for crisis comms
http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html
12. World of Twitter...
‣ Can also create a PR mess
‣ The Habitat Effect, UK
‣ hijacked Twitterʼs trending topics - #iranelection
http://epeus.blogspot.com/2009/03/how-twitter-works-in-theory.html
http://online.wsj.com/article/SB124925830240300343.html
http://edgeperspectives.typepad.com/edge_perspectives/2009/08/defining-the-big-shift.html
http://online.wsj.com/article/SB124925830240300343.html
18. Want to be inspired by social
media?
‣ Big corporates arenʼt
always the most
innovative.
‣ NGOs, pressure
groups, your friends/
family
cost of experimentation is
approaching zero.
22. Getting Your Good Work Out There
Intel: using social media to
propagate sustainability message
‣ Business is integrating with
Facebook
‣ Building “Community of interests”
23. Getting Your Good Work Out There
Intel: using social media
to propagate
sustainability message
24. Getting Your Good Work Out There
Intel: using social media
to propagate
sustainability message