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Designing a Workplace Culture that Attracts and Retains Today's Creative Talent

Your company’s organizational culture stems from your most valuable asset: your people. In this session, Diane Domeyer, executive director of The Creative Group, will provide insights and advice for fostering a creative, innovative and collaborative work environment, whether virtual or on-site, that will attract and retain talented design professionals.

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Designing a Workplace Culture that Attracts and Retains Today's Creative Talent

  1. 1. Designing a Workplace Culture that Attracts and Retains Today’s Creative Talent Diane Domeyer Executive Director
  2. 2. Organizational culture, also known as corporate culture, is hard to define. Answering this question can help: Why do people want to work for our company?
  3. 3. An unattractive corporate culture can impact a company’s ability to recruit and retain the skilled employees it needs to thrive. 35% of professionals said they would not accept a job if the role were a perfect fit, but the corporate culture wasn’t.
  4. 4. Morale Has Taken a Hit Salaries were cut & no plan for raises39% Dissatisfaction with management29% Loss of interest in company26% 47% Heavy workloads & burnout Employee morale has suffered47%
  5. 5. What do creative professionals need to be successful and expect from their employers in today’s work environment?
  6. 6. How do you convey these qualities to new hires and foster them on your team?
  7. 7. Flexibility in when, where and how they work 1
  8. 8. Opportunities to develop their skills and advance 2
  9. 9. 3 Transparency
  10. 10. 4 Belonging and inclusion
  11. 11. Appreciation of their work 5
  12. 12. What your organizational culture?
  13. 13. Measuring Organizational Culture 1. Ability to attract and retain talent 2. Employee engagement and organizational audits 3. Safe environment to express opinions 4. Learning culture 5. Productivity, creativity and innovation
  14. 14. © 2020 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans. Visit roberthalf.com/blog and roberthalf.com/salary-guide for more information and resources.