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Creative Careers and the Future of Work: Adapting to Change

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Emerging technologies like AI and automation are transforming the nature of creative teams and their work faster than ever before, and in many cases, the COVID-19 pandemic has accelerated change in the workplace. Professionals and leaders who embrace and drive change are those best positioned for success now and in the future.

Diane Domeyer, executive director of The Creative Group, discusses how transformative technologies are redefining creative careers and the workplace, new skills needed for creative teams, and more in this session for Big Design 2020.

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Creative Careers and the Future of Work: Adapting to Change

  1. 1. © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. ADAPTING TO CHANGE Creative Careers and the Future of Work: Diane Domeyer, Executive Director @dianedomeyer @CreativeGroup #bigd20
  2. 2. WHAT WE’LL COVER 5 transformative technologies Changes to the new work environment © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Future-proofing your team and career Must-have skills for creatives
  3. 3. 4 WAVES OF DIGITAL TECHNOLOGY 4th wave: AI and robotics Data intelligence, human-machine collaboration 3rd wave: IoT, physical and digital convergence 2nd wave: Rise of mobile and social networks 1st wave: Emergence of the internet 2020s 2010s 2000s 1990s © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  4. 4. 5 TRANSFORMATIVE TECHNOLOGIES BUSINESS PROCESS AUTOMATION ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IMMERSIVE TECH (EXTENDED REALITY) INTERNET OF THINGS CLOUD SERVICES © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  5. 5. • Developing digital marketing campaigns • Improving the customer experience • Strategizing new content projects • Managing internal and external communications • Producing virtual events SHIFTING PRIORITIES FOR CREATIVE TEAMS © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  6. 6. COVID-19: IMPACT ON OUR WORK ENVIRONMENT AND CREATIVE TEAMS © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. Remote teams Diversity, inclusion and belonging Virtual collaboration Removal of geographic boundaries
  7. 7. Core onsite employees Remote employees Consultants Freelancers/gig workers (who help on an as-needed basis) External resources (agencies, vendors, etc.) © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. THE CREATIVE TEAM OF THE FUTURE
  8. 8. KEEPING YOUR SKILLS UP TO DATE © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. • UX and UI design • UX/CX research • Hybrid/visual design • Web/mobile development • Video production • Motion graphics • Data visualization • Data analytics • Digital strategy • Social media • Communications design
  9. 9. • Strategic thinking • Leadership • Communication • Empathy and emotional intelligence • Flexibility and adaptability • Resilience • Creativity to solve shifting challenges • Eagerness to learn new technologies SOFT SKILLS ARE ESSENTIAL TO THE FUTURE WORKPLACE © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  10. 10. Future SEE A NEED, FILL A NEED. © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. If you’re always looking for opportunities to learn and adapt, there’s a good chance you will stay relevant, no matter how much change is happening around you. FUTURE PROOF YOUR CAREER
  11. 11. 5 WAYS TO “FUTURE PROOF” 2. Put career development on the front burner 4. Nurture your inner leader 5. Be flexible — and BOLD 1. Anticipate changes in your workplace 3. Elevate your soft skills — especially emotional intelligence © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  12. 12. KEY POINTS 5 transformative technologies Pace will continue to accelerate. © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. AND …Must-have skills for creatives Balanced emphasis on technical and soft skills. The new work environment Remote, virtual, disperse and diverse teams.
  13. 13. ADAPT AND DON’T STOP LEARNING. HOW TO SUCCEED IN THE NEW AND CHANGING WORKPLACE: © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved.
  14. 14. Q&A © 2020 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. All rights reserved. DIANE DOMEYER Executive Director @dianedomeyer @CreativeGroup #bigd20

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