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Piccolo Teatro Fundraising
1. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Augmented Reality & Mobile Experiece
Piccolo Teatro di Milano
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina
3. Concept #1 Invitation to theatre
The actors attending the Piccolo’s accademy
invite people to go to the theatre.
Each show has its own video in which one
of the actors plays a role and invites users
to the performance.
Support:
monthly programming flyer
6. Concept #2 Backstage and unknown facts
Users can watch backstage photos and videos,
pictures about costumes and scenography
and read about unknown facts.
The aim is to entertain the audience during
the break.
Support: libretto
10. Concept #3 Fundraising
3 different level of fundraising:
“Albo d’Oro”, “Piccolo Dono”, “5x1000”.
Piccolo Teatro organizes events and free
conferences for those who help the theatre
grow.
main problems:
few people know about the advantages
the minimum amount is 10€
mainly a middle-age target
flyers are distributed only for a short period
Flyer
videos showing interviews to contributors
and some scenes of the events organized
by Piccolo Teatro
pages explaining what “Albo d’Oro”
and “Piccolo Dono” are
possibility to send an sms donating 2€
Ticket
possibility to send an sms donating 2€
14. Users can send an SMS
donating 2€ by clicking the button.
To create a button to send an SMS
you must sign up in a reserved
website and supply a checking
account number to which money
will be credited.
ex. www.zaypay.com
junglepay.com
Allopass.com
Concept #3 Fundraising
16. Augmented Reality and Mobile Experiece // Prof. M.A. Ceconello // Politecnico di Milano // Scuola del Design // A.A. 2012/2013
Thank you
Gruppo 07 // Francesca Casnati // Marco Di Paola // Lucia Oggioni // Roberta Rosina
