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Social Demand Generation

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Learn more about Eloqua Social Suite from the slides used at Eloqua Experience 2012.

Veröffentlicht in: Technologie
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Social Demand Generation

  1. 1. Demand a Social Revolution Eloqua Social Suite Rob Bois - @robbois Joel Rothman - @joelondemand© 2012 Eloqua, Inc.
  2. 2. Social began as an awareness strategy Brand Marketing Demand Gen© 2012 Eloqua, Inc.
  3. 3. But demand gen is feeling the pressue Demand Gen© 2012 Eloqua, Inc.
  4. 4. Companies using social perform betterSource: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012 © 2012 Eloqua, Inc.
  5. 5. Companies using social perform betterSource: Aberdeen Group’s B2B Social Media Marketing Benchmark Report, March 2012 © 2012 Eloqua, Inc.
  6. 6. Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012 © 2012 Eloqua, Inc.
  7. 7. Source: YouGov Social Media in Demand Gen Survey, 166 UK respondents from August-September 2012 © 2012 Eloqua, Inc.
  8. 8. Never fear, a Grande Guide is here© 2012 Eloqua, Inc.
  9. 9. Eloqua complements the social ecosystem Pre-Funnel Demand Earned Generation Owned Media Media Paid Media © 2012 Eloqua, Inc.
  10. 10. Twitter Feed CommentsSocial Reporting Social Sign-on © 2012 Eloqua, Inc.
  11. 11. But how can you bridge the gap?@social_id mail@company.com mail@company.com@social_id © 2012 Eloqua, Inc.
  12. 12. Social sign-on: The Secret SauceSocial sign-on (otherwise known as “social login”) is a form of single sign-on using existing credentials from a third-party social network such as Facebook, Twitter, or LinkedIn in lieu of creating a new login account specifically for that web site or page.© 2012 Eloqua, Inc.
  13. 13. Social sign-on has multiple benefits• Increased conversion rates• Improved data accuracy• Social data appending• Improved social targeting and segmentation © 2012 Eloqua, Inc.
  14. 14. Social API’s provide rich append data© 2012 Eloqua, Inc.
  15. 15. Combine social with traditional forms Contact Record Name John Doe Email jdoe@acme.com Company Acme jdoe@acme.com Industry Industrial Twitter @john_doe Facebook 12345678900434 LinkedIn 23451235© 2012 Eloqua, Inc.
  16. 16. Social Suite Demo

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