1. Agenda
Welcome & Introductions
Brief LinkedIn Overview
Trends in Recruiting
LinkedIn Talent Advantage
Overview
LinkedIn Recruiter Demo
Local Recruiters’ Perspectives
Q&A
Trends in Recruiting & Recruiting Smarter with LinkedIn
Breakfast Briefing - March, 2010
LinkedIn’s Mission Social Network’s Personality Profile…
Friday & Saturday nights
Connect the world’s professionals to make
them more productive and successful
th d ti d f l Weekends
Mon-Fri, 9am-5pm
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2. LinkedIn Overview Company Overview
LinkedIn is the world’s most LinkedIn Corporation
powerful professional network Founded in 2003,
HQ: Mountain View, CA
Built upon trusted professional
relationships & connections Offices in San Francisco,
New York, Chicago,
Business-focused Omaha, London, Amsterdam,
Provides
P id access t people,
to l Mumbai and Sydney
jobs & opportunities 500+ employees
Helps professionals be
more productive
LinkedIn Network Statistics LinkedIn Network Statistics (cont’d.)
Network Membership & Reach Europe
Top 5 Canadian Markets Top 10 Industries on LinkedIn
Latin America (by % of members) (by % of members)
23%
Over 60 million professionals* 4%
1. Toronto
~2 million members join 1. Information Technology & Services
2. Montreal
per month 2. Computer Software
3. Vancouver
Roughly 1 new sign-up Asia 3. Financial Services
10% 4. Ontario 4. Telecommunications
per second
5. Ottawa 5.
5 Marketing & Advertising
200 countries
i Africa
2% 6. Banking
Languages: English, Spanish, 7. Accounting
French, German Middle East 8. Real Estate
150 industries
1% Top 5 Non-NA Metro Regions 9. Education Management
Oceania
(by % of members)
Members from all five hundred 2% 1. Amsterdam Area, Netherlands 10. Hospital & Health Care
Other North America
of the Fortune 500 0% 58% 2. London, United Kingdom
3. Brussels Area, Belgium
4. Copenhagen, Denmark
5. Paris Area, France
*As of Feb, 2010 | Geo breakout as of 10/2009 As of Oct, 2009
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3. How Professionals Use LinkedIn Share Business Knowledge
LinkedIn helps you exchange Ask and answer questions
knowledge, ideas, and
opportunities with your trusted Recommend an expert
business contacts.
Build Personal Brand Join Groups
Strengthen Professional
Relationships
Exchange information easily
Share Business Knowledge
Post & Search for Jobs
Poll your personal network or
the entire LinkedIn network
Example of a member’s LinkedIn home page –
a customized professional dashboard
LinkedIn is fundamentally changing how How well do you know your industry?
people succeed in business
What is the #1 factor driving the decisions of corporate
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recruiters to purchase recruiting solutions?
Quality of hire produced – 86% of those we surveyed gave it either
a 9 or 10 out of 10 in importance..
In what two popular areas do recruiters say that cutting
2
costs is a key long-term industry trend?
Oracle’s CFO Lands Post
through LinkedIn Profile Traditional job boards and staffing firms. 14% said reducing
“Oracle’s executive recruiter staffing firm spend is one of the most essential and long-lasting
initially found me on industry trends, while 11% said the same of reducing dependence
LinkedIn. I was surprised on job boards.
that something as simple as
a profile on LinkedIn could Which of the long-term trends we mentioned were
3
lead to such a great recruiters least excited about?
opportunity.”
- Jeff Epstein, CFO, Oracle
Using mobile-phone recruiting and offshoring sourcing were
mentioned as a top 3 trend by just 2% of respondents.
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4. Highlights from LinkedIn’s recent survey on Over 70% of budgets either flat or down in
recruiting trends in Canada 2010
How do you expect your hiring tools and resources budget to change
from 2009 to 2010?
Online survey conducted in February 2010
In conjunction with the LinkedIn Research Network 34 58
201 respondents, roughly half of which represent SMB companies (<1000 201 100%
I don't know I don't know
100% 31-50%
employees) the other half Enterprise (>1000 employees) companies more than 51%
All respondents: Increase 80 21-30%
31-50%
80 21-30%
Either full-time recruiters or HR personnel who spend ti
Eith f ll ti it l h d time on
recruiting 60 11-20%
60
Work in-house at a company (no 3rd party agencies) 11-20%
Stay
Have at least moderate input into budget decisions (and 28% are about the 40
40 same
decision-makers) 6-10%
20 20 6-10%
I don't know
Decrease 1-5%
1-5%
0 0
All respondents Budget decrease? Budget increase?
Job boards currently #1 source of Passive candidate recruiting a focus for
professional hire most organizations – though less than in US
To what extent does your organization focus on passive talent?
Which of these was the source of at least 15% of your professional hires in 2009? 100%
60% 59% 77%
75
51% 61%
Very much so
50 Very much so
40
25 To some To some
31% extent
29% 28% extent
0
20 17% Not much
Not much Not at all
-25
-23%
Not at all
-39%
-50
0
Job boards Company Employee Internal Internal hires Internet
Canada US
career referral candidate resume
website programs database databases
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5. Most people engage in at least some Quality of hire trumps speed for most
pipelining activity recruiters
To what extent do you keep track of interesting candidates even when you are not actively Which of these is more important to you when filling positions that are typically open?
looking to fill a role?
201
Running list of
previously
100%
71%
interesting
candidates
Share
interesting 80
candidates with
colleagues who
52% Taking an extra two
g
are hiring
months to find an
List of people
not yet
60 excellent candidate
contacted who 49%
may be suitable
for future roles
Active
dialogue with
40
previously 44%
interesting
candidates
Finding an adequately
Don't track 20
candidates
when not 8%
qualified candidate
actively looking
to fill role immediately
0 20 40 60 80% 0
All respondents
Respondents are nervous that competitors will …and top three trends relate to social
crack social media and employer branding networks, branding and passive candidates
What do you consider to be the three most essential and long-lasting trends in recruiting?
What are you most nervous your competitors might do?
60
54%
Invest in their employment brand 47%
44%
Learn to use social networking and social media more effectively 42% 41%
40
Build and nurture a strong talent pool 36% 29%
26%
23%
Improve their referral program 30% 20
14% 13%
Invest in new recruiting tools (ATS, job boards, LinkedIn, etc.) 24%
Hire recruiters to strengthen their team 24% 0
Utilizing Upgrading Finding Boosting Training Measuring Reducing Recruiting
social and employment better ways referral recruiters and quality of spend on globally
hiring
professional branding to source programs managers on hire more staffing
Prepare hiring managers to help ramp up hiring quickly 21% networks passive 'how to hire consistently firms
candidates A-level talent'
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6. We also asked about biggest pain points
While some are not There are ways to
within your control… overcome others!
“Having to interview “Looking through useless
unqualified people who lied resumes”
on their resumes”
“Finding great candidates
quickly”
“Indecisiveness of the
executive team”
“Quality – NOT quantity”
“Getting the hiring
“Building a pipeline of
managers to be available
qualified talent”
for interviews!”
LinkedIn Talent Advantage Overview
LinkedIn Talent Advantage LinkedIn Talent Advantage
Enterprise solutions to boost hiring of highly qualified, passive Product Family
talent
TALENT ACQUISITION
Identify & engage Build your Let the
hard‐to‐find passive employment network
talent brand with distribute your
precise targeting
i i jobs EMPLOYMENT BRAND
Find and engage Attract the best Build a highly Develop your Position your
the best passive candidates with targeted talent employer brand company as an
candidates with precise targeting pipeline with on LinkedIn with employer of choice
unparalleled and viral custom InMail® dynamic, viewer‐ to high value
search and distribution of job campaigns
communication postings aware content professionals
tools
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7. LinkedIn Talent Advantage LinkedIn Talent Advantage
Product Family- A Holistic Approach to Passive Talent Acquisition and Targeted Product Family- A Holistic Approach to Passive Talent Acquisition and Targeted
Employer Branding Employer Branding
• Quickly target ideal audience
• “Project Folders” for future use/review (shared and
private options)
• Guaranteed InMail® response
Find stronger candidates and save time as you fill positions faster Your
faster.
• Teaming portal page for team visibility job posting dollars will work harder, with uniquely effective distribution.
• Product training to ensure best practices Target the right talent for every job
• Integration and monthly Usage reports to track activity • Automated talent matching
metrics • Target jobs to the right professionals
• Auto-generate a list of strong candidates for the position.
• OFCCP Compliance Reporting –standard • Powerful referral hiring
LinkedIn Talent Advantage LinkedIn Talent Advantage
Product Family- A Holistic Approach to Passive Talent Acquisition and Targeted Product Family- A Holistic Approach to Passive Talent Acquisition and Targeted
Employer Branding Employer Branding
Build a highly targeted talent pipeline with custom campaigns Develop your employer brand on LinkedIn with
LinkedIn Talent Direct helps you reach all candidates most closely
dynamic, viewer-aware content
matched to your needs, quickly
1 Develop a candidate pipeline
•Content dynamically adapts to the viewers, based on their
2 Reach active and passive candidates industry, job function, location, etc.
•Recruitment messaging appeals t candidates on a personal
R it t i l to did t l
• Engage many highly-qualified passive candidates quickly level
• Contact thousands of candidates at once with a customized opportunity •Polling invites interaction and engages your candidates
immediately
• Appears on the prospect’s LinkedIn home page for maximum visibility
•Video clips showcase your corporate culture
• LinkedIn Talent Direct InMails’ open rates reach up to 44% •Recruiter Profiles and Career Page links spur interested
candidates to take action
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8. LinkedIn Talent Advantage
Product Family- A Holistic Approach to Passive Talent Acquisition and
Targeted Employer Branding Agenda
Position your company as an employer of choice to
high-value professionals.
Welcome & Introductions
Brief LinkedIn Overview
Trends in Recruiting
Raise awareness. Get better leads. Land prized LinkedIn Talent Advantage
recruits.
recruits Overview
LinkedIn Recruiter Demo
• Unmatched reach
Local Recruiters’ Perspectives
• Ads can be targeted Q&A
• Increase company/brand awareness
• A less cluttered ad environment
Learn More
talent.linkedin.com
Our blog: http://talent.linkedin.com/blog
Twitter: http://twitter.com/HireOnLinkedIn
Q&A
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9. Thank you
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