Social Media has changed the way we communicate. Relationship building and fundraising paradigms must change if nonprofits wish to remain relevant. This program, presented to AFP Northeast Indiana on August 19, 2010 discuss how this is radically affecting many aspects of nonprofit organizations (image, visbility, transparency, governance, programming, relationship building and fundraising).

1. I didn’t know they did that? I can rally my friends on Facebook Hey, my friend donated $50! I heard their CEO took …. Why Nonprofits Must EmbraceSocial MediaAFP Northeast INRobert Croft, CFRE

2. First a Quick Survey @ You

3. This Session is NOT

4. OR How to Make $1 Million with Your First Viral Video

5. But Rather Review the Fundamental Shift in Communications How this Impacts Nonprofits Why You Better Care What You Can Do

6. The Internet Has Changed The Way We Communicate

7. Always “Online” and “Connected”

8. News Information And…. Other Cool Stuff

9. Old marketing continued into Web 1.0

10. Mass Communication was One Way: Brochures Print Newsletters Direct Mail Annual Reports Advertising Static Websites E-Newsletters

11. Then There Was Social Media… And Web 2.0 Was Born

14. It’s Unleashed a Revolution (Video “Social Media Revolution 2 (Refresh) by Erik Qualman , Socialnomics.com)

15. Four Major Impacts On Nonprofits

16. 2. 1. Empowered Consumers/Donors Social media gives everyone a voice The masses now produce content and can affect change Self organize around causes 1. Empowered Consumers/Donors

19. Empowered Consumers… Rate products & services 78% trust peer recommendations “Socialnomics” = “Donornomics” They also Rate Nonprofits - Guidestar.com InsideGood.com

21. Empower them and watch your support grow exponentially

23. 100s of ads per day,

24. Flying Ninja Cat videos,

25. Hundreds of friend updates

26. Peers asking for support of their favorite International charity

32. Millennials also want to be physically involved…

34. “We don’t have a choice on whether we DO social media, the question is how well we DO it.” Erik Qualman, “Socialnomics”

35. Here’s The Good News

36. Social media isn’t a new thing. It’s a new way of doing old things.

37. Fundraising Has Always Been About Building Relationship Social Media is ALL @ Relationship

38. Best Fundraisers are Volunteers Social Media is a toolbox to empower Advocates

39. You’ll Still Have Coffee With Donors You may just find them via Social Media

40. Social Media is Free But not easy…requires major investment of time

42. Rules of the Social Media Road Listen Intently Be Authentic Participate Consistently Collaborate with Others

43. Getting Started Understand they “Why” Be the culture shift at your organization Connect with social media resources to learn Create a plan

44. Start with a fan page Consider a page Video is the “Currency” of the internet Consider a blog for your nonprofit Rotate Staff – CEO should have significant role Create a profile Jump IN and participate Getting Started

45. Beth Kanter – www.bethkanter.org, Twitter: @kanter, Facebook: Beth.Kanter.Blog Book with Allison Fine: “The Networked Nonprofit” Mashable.com – Everything Social Media and Technology, News and Great Articles Twitter: @mashable, Facebook: Mashable Smart Blog on Social Media – http://smartblogs.com/socialmedia Sign up for Smart Brief on Social Media email brief, Twitter: @SBoSM Nonprofit Technology Network – www.nten.org “Social Good” section on Chronicle of Philanthropy Website, Allison Fine – http://philanthropy.com/section/Social-Good/365/ Common Knowledge – www.commonknow.com Offers free monthly webinars on social media topics and email campaigns Just Get on Twitter, follow others and you will discover the experts Fort Wayne Social Media Breakfast – Meets monthly(?) on the third Tuesday, free www.facebook.com/smbftw Video used in presentation: “Social Media Revolution 2” – www.socialnomics.com Robert Croft, 260-568-0731 Twitter: @RobertNCroft, LinkedIN: http://www.linkedin.com/in/robertncroft www.CrandallCroft.com, FB: CrandallCroft Presentation slides can be found at www.slideshare.net/rncroft Some Resources

46. Questions/Discussion How would Steve Urkel do Social Media?