Social Media has changed the way we communicate. Relationship building and fundraising paradigms must change if nonprofits wish to remain relevant. This program, presented to AFP Northeast Indiana on August 19, 2010 discuss how this is radically affecting many aspects of nonprofit organizations (image, visbility, transparency, governance, programming, relationship building and fundraising).
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Why Nonprofits Must Embrace Social Media
1. I didn’t know they did that? I can rally my friends on Facebook Hey, my friend donated $50! I heard their CEO took …. Why Nonprofits Must EmbraceSocial MediaAFP Northeast INRobert Croft, CFRE
16. 2. 1. Empowered Consumers/Donors Social media gives everyone a voice The masses now produce content and can affect change Self organize around causes 1. Empowered Consumers/Donors
39. You’ll Still Have Coffee With Donors You may just find them via Social Media
40. Social Media is Free But not easy…requires major investment of time
41.
42. Rules of the Social Media Road Listen Intently Be Authentic Participate Consistently Collaborate with Others
43. Getting Started Understand they “Why” Be the culture shift at your organization Connect with social media resources to learn Create a plan
44. Start with a fan page Consider a page Video is the “Currency” of the internet Consider a blog for your nonprofit Rotate Staff – CEO should have significant role Create a profile Jump IN and participate Getting Started
45. Beth Kanter – www.bethkanter.org, Twitter: @kanter, Facebook: Beth.Kanter.Blog Book with Allison Fine: “The Networked Nonprofit” Mashable.com – Everything Social Media and Technology, News and Great Articles Twitter: @mashable, Facebook: Mashable Smart Blog on Social Media – http://smartblogs.com/socialmedia Sign up for Smart Brief on Social Media email brief, Twitter: @SBoSM Nonprofit Technology Network – www.nten.org “Social Good” section on Chronicle of Philanthropy Website, Allison Fine – http://philanthropy.com/section/Social-Good/365/ Common Knowledge – www.commonknow.com Offers free monthly webinars on social media topics and email campaigns Just Get on Twitter, follow others and you will discover the experts Fort Wayne Social Media Breakfast – Meets monthly(?) on the third Tuesday, free www.facebook.com/smbftw Video used in presentation: “Social Media Revolution 2” – www.socialnomics.com Robert Croft, 260-568-0731 Twitter: @RobertNCroft, LinkedIN: http://www.linkedin.com/in/robertncroft www.CrandallCroft.com, FB: CrandallCroft Presentation slides can be found at www.slideshare.net/rncroft Some Resources
Social media gives everyone a voiceThe masses now produce content and can affect changeRate products, services AND nonprofits78% of consumers trust peer recommendations“Socialnomics” = “Donornomics”Self organize around causes
Now more than ever, Nonprofits need to have a plan for dealing with negative publicity?
Erik Qualman author of socialnomics, Find reviews with smartphones
The ROI on Social Media is You will still be here in 5 years!