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Introduction to E-Commerce - Business Model Canvas

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Supplementary Resource for Introduction to E-Commerce Course in University of the Philippines Open University

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Introduction to E-Commerce - Business Model Canvas

  1. 1. I N T R O D U T I O N T O E - C O M M E R C E U N I V E R S I T Y O F T H E P H I L I P P I N E S O P E N U N I V E R S I T Y F A C U L T Y O F M A N A G E M E N T A N D D E V E L O P M E N T S T U D I E S
  2. 2. RM Nisperos Course Instructor Introduction to E-Commerce University of the Philippines Open University HELLO! http://rmnisperos.com ramonmanuel.nisperos@upou.edu.ph info@rmnisperos.com facebook.com/RMnisperoswebsite @RMnisperos +RMnisperos
  3. 3. Business Model?
  4. 4. “A business model describes the rationale of how an organization creates, delivers and captures value.” ~A. Osterwalder
  5. 5. Business Model Canvas?
  6. 6. tA TOOL TO CREATE BUSINESS MODELS
  7. 7. YES, YOU CAN!
  8. 8. EASILY ANALYZE, UPDATE AND ITERATE BUSINESS MODELS IN ONE PAGE!
  9. 9. Building Blocks9 Business Model Canvas
  10. 10. CUSTOMER SEGMENTS WHO DO YOU SERVE? Detailed description of target customer profile
  11. 11. VALUE PROPOSITION WHAT PROBLEM DO YOU SOLVE AND WHAT NEED DO YOU ADDRESS? Does your offer promise enough added value to motivate your customer to pull out their credit card?
  12. 12. CHANNELS HOW DO DELIVER VALUE TO YOUR CUSTOMERS? Physical or Virtual
  13. 13. CUSTOMER RELATIONSHIP WHAT TYPE OF RELATIONSHIP WILL YOU HAVE WITH YOUR CUSTOMERS? Personal? Transactional? Retentive?
  14. 14. Product Market Fit!
  15. 15. “The right product at the right time for a market that is searching for a solution to a problem or need”
  16. 16. REVENUE STREAMS HOW DO YOU GET PAID? REVENUE MODELS: Retail, Transactional, Freemium, Advertising, Auction, Licensing, Subscription
  17. 17. KEY RESOURCES WHAT RESOURCE IS THE MOST ESSENTIAL THAT WHEN ABSENT WILL UNDERPIN YOUR BUSINESS? Most critical asset for business to be successful
  18. 18. KEY ACTIVITIES WHAT ACTIVITIES YOU NEED TO DO WELL TO BE SUCCESSFUL? Core process or activities to differentiate from competition
  19. 19. KEY PARTNERS WHICH PARTNERS/SUPPLIERS YOU NEED TO FURTHER IMPROVE YOUR MODEL? Who do you need to rely on to accelerate growth
  20. 20. COST STRUCTURE WHAT ARE THE COST STRUCTURES TO OPERATE THE MODEL? Which key resource and activity drive your costs
  21. 21. RECAP
  22. 22. RECAP
  23. 23. The Business Model Canvas can be used for team brainstorming
  24. 24. Change just 1 building block and your business model totally changes!
  25. 25. The Business Model Canvas can easily get your team onboard!
  26. 26. A powerful tool in 1 page!
  27. 27. EXAMPLES EXAMPLES
  28. 28. DeMOLAY.PH: E-Commerce
  29. 29. Beyond the Business Model Canvas
  30. 30. STRATEGY VISION
  31. 31. STRATEGY VISION Product Market Fit Transition to Growth Growth
  32. 32. Generic Strategies?
  33. 33. COST LEADERSHIP (lowest price)
  34. 34. DIFFERENTIATION (unique)
  35. 35. Business Model Canvas Strategies?
  36. 36. Business Model Canvas Execution?
  37. 37. You need to validate your model assumptio and strategies with REAL customers using Lean Startup Methodology
  38. 38. IDEA for providing solution to a problem or need Assessment of Internal and External Environment using SWOT Analysis Business Model Canvas based on the IDEA and SWOT Lean Startup: Validate your business model assumptions and strategies. PIVOT!
  39. 39. • Focus on cash flows and chase milestones • Focus on key foundational pieces and build it up • Review every feedback you get from customers
  40. 40. RM Nisperos Course Instructor Introduction to E-Commerce University of the Philippines Open University THANKS! http://rmnisperos.com ramonmanuel.nisperos@upou.edu.ph info@rmnisperos.com facebook.com/RMnisperoswebsite @RMnisperos +RMnisperos
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Supplementary Resource for Introduction to E-Commerce Course in University of the Philippines Open University

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