Our review of the Yoast WP SEO plugin looks at why it helps your WordPress SEO and what Yoast settings to use to maximize your online visibility.

1. WordPress SEO
by Yoast

2. Yoast
WordPress
SEO
Yoast SEO Plugin
bit.ly/nashville-yoast

3. Yoast
WordPress
SEO
What does Google Want?

4. Yoast
WordPress
SEO
Yoast Helps
Right Words in the Right Places
XML Sitemaps
Edit Robots/htaccess
Author Highlighting
Reduce Duplicate Content

5. Yoast
WordPress
SEO
Right Words

6. Yoast
WordPress
SEO
Right Words
“If you don’t have the
(right) words on you
site, it’s very hard for
Google to return that
site”
Matt Cutts - Google

7. Yoast
WordPress
SEO
Right Places

8. Yoast
WordPress
SEO Page Title
•Largest ranking factor
•Important for attracting clicks
•Highlighted in SERPs
•Max 60-65 characters

9. Yoast
WordPress
SEO Page File Name
•Ranking factor
•Important for attracting clicks
•Highlighted in SERPs
•Shorter is better
•Hyphens for separator
•Permalink Setting

10. Yoast
WordPress
SEO Meta Description
•Not a ranking factor
•Important for attracting clicks
•Highlighted in SERPs
•Social Share text

11. Yoast
WordPress
SEO Page Headline
•Ranking factor
•Use H1
•Theme Controlled

12. Yoast
WordPress
SEO Inside Body Content
•Ranking factor
•Short: 2x
•Long: 3+
•Variations

13. Yoast
WordPress
SEO
SEO Plugin

14. Yoast
WordPress
SEO
Yoast Settings

15. Yoast
WordPress
SEO
Yoast Settings

16. Yoast
WordPress
SEO
Yoast Settings

17. Yoast
WordPress
SEO
Yoast Settings

18. Yoast
WordPress
SEO
Yoast Settings

19. Yoast
WordPress
SEO
Yoast Settings

20. Yoast
WordPress
SEO
Yoast Settings

21. Yoast
WordPress
SEO
Yoast Settings

22. Yoast
WordPress
SEO
Yoast XML Sitemap

23. Yoast
WordPress
SEO
Edit
Robots.txt
Edit
.htaccess

24. Yoast
WordPress
SEO Edit Page

25. Yoast Yoast
WordPress
SEO Edit Page - Yoast

26. Yoast Yoast
WordPress
SEO
Perfect SEO?

27. Yoast
WordPress
SEO Author Highlighting

28. Yoast
WordPress
SEO Author Highlighting

29. Yoast
WordPress
SEO Author Highlighting

30. Yoast
WordPress
SEO
Duplicate Content

31. Yoast
WordPress
SEO
2800+ Indexed Pages

32. Yoast
WordPress
SEO
1700+ Tag Pages

33. Yoast
WordPress
SEO
What’s Your Most Important
Page?
Internal Linking Structure
129 Internal Links
67 are Tags

34. Yoast
WordPress
SEO
Tag/Cat Overuse

35. Yoast
WordPress
SEO
Yoast SEO Plugin
bit.ly/nashville-yoast

36. How Can I Help You?
• Website Audits
• Search Engine Optimization
• Nashville SEO Group
• 2theTopDesign/connect
615.715.9099 - ross@2theTopDesign.com