Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
1Why “Sharable”and“Follow”are ImportantBy: Rachel DiCaro Metscher
Your Takeaways
Bonus: #FunFactFridayCurrent Social Media landscapeHigh Impact Social Networking sitesWhat a “Good” & “Bad” social media p...
Fun Fact Fridays: Hobsons #SocialMedia4
Greatest amount of social sharing (RT’s, mentions,Shares) occurs?MondayTuesdayWednesdayThursdayFriday5#FFF with #SocialMed...
Fastest Growing #SocialMediaNetwork Site for Hobsons?6
7Trending Topics @hobsonsinc• Higher EducationMarketing• Education Policy• EducationTechnology
#SocialMedia Goals & Landscape8
AwarenessAlign goals with corporate initiatives of building onestrong brand, companyEngagement (Inbound Marketing)Social M...
Where does #SocialMedia Fit?
11New Social Media Funnel
How to Participate?
-Connects Hobsons staff for the purpose of exchangingsocial media best practices, strategies, tips, analytics,success stor...
14How to be Hobsons #SocialMediaAmbassador?
15LinkedIn- Share News?
Twitter16
Twitter- Why use it?17
18Social Media: The Good, the Badand the UglyGoodBadUgly
10%-15% Personal Funness50%-60% Valuable Info10%-15% High Value Content (white paper,infographic5%- 15% Build relationship...
Participate Tip #120
Participate Tip #221
Participate Tip #322
#Engage with #Corporate Comm
Corporate Blog24
1) Follow, “Like,” Comment, Share, Mention, Subscribe,Retweet, @reply and all the above!• Social Media Resources (link to ...
26What’s expected.
27What we’re not asking for . . .
If.. In the future we have a SocialMedia Need
Thanks for Listening!29About HobsonsHobsons helps educators, administrators, students, and familiesmaximize success throug...
Nächste SlideShare
Wird geladen in …5
×

Social Media Workshop

1.229 Aufrufe

Veröffentlicht am

  • Login to see the comments

Social Media Workshop

  1. 1. 1Why “Sharable”and“Follow”are ImportantBy: Rachel DiCaro Metscher
  2. 2. Your Takeaways
  3. 3. Bonus: #FunFactFridayCurrent Social Media landscapeHigh Impact Social Networking sitesWhat a “Good” & “Bad” social media postHow best to promote Hobsons-centriccontentSocial Media Takeaways
  4. 4. Fun Fact Fridays: Hobsons #SocialMedia4
  5. 5. Greatest amount of social sharing (RT’s, mentions,Shares) occurs?MondayTuesdayWednesdayThursdayFriday5#FFF with #SocialMedia Facts:Best Day?
  6. 6. Fastest Growing #SocialMediaNetwork Site for Hobsons?6
  7. 7. 7Trending Topics @hobsonsinc• Higher EducationMarketing• Education Policy• EducationTechnology
  8. 8. #SocialMedia Goals & Landscape8
  9. 9. AwarenessAlign goals with corporate initiatives of building onestrong brand, companyEngagement (Inbound Marketing)Social Media Team Goals
  10. 10. Where does #SocialMedia Fit?
  11. 11. 11New Social Media Funnel
  12. 12. How to Participate?
  13. 13. -Connects Hobsons staff for the purpose of exchangingsocial media best practices, strategies, tips, analytics,success stories, usernames and Hobsons-centric contentfor sharing.View13hiWire ShoutOut #SocialMediaGroup
  14. 14. 14How to be Hobsons #SocialMediaAmbassador?
  15. 15. 15LinkedIn- Share News?
  16. 16. Twitter16
  17. 17. Twitter- Why use it?17
  18. 18. 18Social Media: The Good, the Badand the UglyGoodBadUgly
  19. 19. 10%-15% Personal Funness50%-60% Valuable Info10%-15% High Value Content (white paper,infographic5%- 15% Build relationships with other folks5% Selling19Social Media: The Right Mix
  20. 20. Participate Tip #120
  21. 21. Participate Tip #221
  22. 22. Participate Tip #322
  23. 23. #Engage with #Corporate Comm
  24. 24. Corporate Blog24
  25. 25. 1) Follow, “Like,” Comment, Share, Mention, Subscribe,Retweet, @reply and all the above!• Social Media Resources (link to website)25Want to know about @HobsonsInc#News?
  26. 26. 26What’s expected.
  27. 27. 27What we’re not asking for . . .
  28. 28. If.. In the future we have a SocialMedia Need
  29. 29. Thanks for Listening!29About HobsonsHobsons helps educators, administrators, students, and familiesmaximize success through every stage of the learning lifecycle.Hobsons’ personalized learning, academic planning, post-secondaryenrollment, and student support solutions serve millions of studentsacross more than 7,500 schools, colleges, and universities worldwide.And your social media folks:@rachelmetscher@marlysa_lohr

×