My classmates and I review the recent changes to Google Authorship and its impact on online visibility and SEO. Great review for marketing and communications folks who deal with promoting thought leadership and looking to improve their authors' online presence.

1. SEO Presentation: Group 2

2. SEO Group 2
Rachel
Metscher
Bethan
y
Alvare
Kristin
Oberlande
r
Adrienne
Waters

3. What We Will Cover:
1 What’s Google Authorship… And Why Did Google Kill It
2 Google Authorship Impact on SEO & Online Visibility
3 Now It’s Gone, What to Do?
4 What Does this Mean for Your Client or Company?

4. {1 What’s Google Authorship…
} And Why It Died

5. What is Google Authorship?
Source: http://moz.com/blog/bye-bye-author-pics

6. Why Google Authorship Was Cancelled: Low Adoption
Source: Web Marketing Today. Nearly half of 500 authors who write for 150 major media sites had no
Authorship profile at all.

7. To clean up the visual design of our
search results, and simplify the way
authorship is shown in mobile and
desktop search results.
--John Mueller, Google
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8. {2 Everyone Likes Pictures:
} Impact on SEO & Online Visibility

9. What did bloggers think?

10. Did it Help?
• Information was not overly useful to
searchers
• Didn’t help identify authority and high-quality
content

11. Muddied up mobile…

12. Detracted from search results…

13. {3 Don’t Cry That Authorship is Gone…
} Three Solutions

14. • Bylines still appear.
• Drive traffic to your Google+ profile.
• Author authority may eventually affect
rankings.
Source: http://www.marketingprofs.com/articles/2014/25959/three-good-reasons-why-google-authorship-still-matters#
ixzz3FE4rVAGI

15. Instructions: How to Drive Traffic
to Google+

17. Under the About Section, Select Links

19. {4 What Does this Mean for
} Your Company or Client?

20. If You are an Author…

21. If you are an Employer…

22. If You are
an SEO
Specialist…

23. { 5
The ‘Real’ Reason Google
} Killed Authorship Photo Credit: Nadia Hatoum

24. Other SEO Experts Don’t Buy it
Photo Credit: Lotus Carroll

25. I think it’s because [Google] saw people
interacting with things outside Google.
Google wants to keep people on Google,
this took them off of it and it wasn’t in
their best interest.
-- John Rampton, president at Adogy
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26. It may not be called
“Authorship” anymore…but
author influence is still very
much alive.
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27. THANK YOU