1. The Holy Triad
| Facebook | Twitter

2. First, Some Numbers

3. First, Some Numbers
More than 70% of U.S. 4 year old have used a
computer

4. First, Some Numbers
It took 4 years to the internet to reach 50m
(radio took 38, TV took 13) (Facebook 2 years)
^4

5. First, Some Numbers
Number of internet devices in 2008: 1 billion
(1,000 in 1984)
1,000 dots

6. First, Some Numbers
60% of Americans use social media
Total = 182,435,834 Americans
Of that 60% another 59% interact with
businesses on their sites.
Total = 107,637,142 Americans

7. First, Some Numbers
93% of social media users feel a business should have a
presence in social media because they are better served
with direct contact.
Total = 169,665,325 Americans

8. First, Some Number
More people use Social Media than email as of
March 2009

9. First, Some Numbers
Facebook has over 200,000,000 active members and 1.6 billion
visits

10. First, Some Numbers
Twitter has 32 million unique monthly visits

11. Questions We Will Answer
• Why use The Holy Triad?
• What are their demographics?
• What are some examples of success?
• What is the purpose for each network?
• What are the social norms for the network(s)?
• How do I use the application options?
• How do I automate and tie all profiles
together?

12. Why Use The Holy Triad?
– Reputation Management
– Customer Service
– Public Relations
– Customer Acquisition
– Create Brand Communities
– Thought Leadership
– Networking (warm calling)

13. • Personality: White Collar Resume
• Purpose: Gobbledygook bio and
networking with business professionals
• How to act: Polite, complementary,
inquisitive, professional, helpful
• Time Spent: Once a week

14. Best Practices
Post meeting networking and messages

15. Best Practices
Status update infrequently (once or twice a week)

16. Best Practices
Surf (RSS) questions to see if you can help others
and become a thought leader in the network

17. Best Practices
Explore your connection’s connections.

18. Best Practices
Email contact recruitment (CSV File)

19. Demographics
Nearly 60% of users have incomes of
$93,000 or more. Executives with an
average income of $104,000 make
up 28% of the 2,000 random users
polled for the study. Another 30%
are self-identified “consultants” with
an average income of $93,000.
Those with incomes between $200-
$350k were seven times more likely
to have at least 150 connections
than lower income users.

20. Must Use Applications
• Wordpress/Typepad
• Slideshare
• Questions
• Polls
• Amazon Reading List
• Ping.fm

21. • Personality: Laid back, fun and friendly
• Purpose: Reconnecting, meeting new people,
mobilizing common interests/events, games,
causes, sharing photos & video
• How to act: Polite, “cheeky”, funny, informal,
helpful, involved, be yourself
• Time Spent: 3-4 days a week (it’s addictive)

22. Best Practices
Build a profile for you and a page
for your business/practice

23. Best Practices
Status update moderate frequency (once a
day or every other day)

24. Best Practices
Comment, “like,” or write to friends about
things they post.

25. Best Practices
Content is king. Upload photos, events and
videos then let others explore.

26. Best Practices
Don’t over use applications and for god sakes,
don’t invite your friends to participate unless
you truly think they will like it.

27. Best Practices
Email contact scan for friends

28. Best Practices
Automate other
networks
(Digg, Delicious,
Flickr, Last.fm,
Picasa, RSS,
but keep Twitter
separate)

29. Best Practices
Profile photo should be of you, page image
should be of your company/practice

30. Demographics
Insidefacebook: 45%
of the social network’s
US users are ages 26
and older, and nearly
25% are over age 34.

31. Must Use Applications
• Social RSS
• Causes
• HotPrints
• WeRead
• Groups
• Ping.fm

32. Case Studies
The O Foundation (cancer prevention):
- 4,720,329 supporters - $90,216 donated

33. Case Studies
Threadless: - 55k fans
Monday new shirt announcements
Thursday hourly video give away

34. Case Studies
• Dell: - Social Media for Small Business (33k
fans) - Fan Page 28k fans - 7 other pages

35. • Personality: Laid back, fun, professional, constant and friendly, polite
• Purpose: Gathering followers, meeting new people, mobilizing
common interests/events, sharing photos & news/stuff, spreading the
word
• How to act: Polite, “cheeky”, funny, informal, helpful, involved, be
yourself, be random,
• Time Spent: You could spend all day everyday on Twitter. There is so
much information being shared that one could go crazy trying to keep
up. Try to limit to your free time during the day (Scanning works best)
Think of Twitter as the newspaper delivery boy for your personal Interests

36. Best Practices
Build a custom background using a relevant
image to you personally

37. Best Practices
Use a real picture of yourself

38. Best Practices
No auto DM messages

39. Best Practices
“ReTweet” (RT) stories you like and keep
source in message.

40. Best Practices
Leave messages short with a tiny URL to main
story for viral intent
Services:
http://bit.ly/
http://tinyurl.com/
http://hootsuite.com

41. Best Practices
Follow people with a large following

42. Best Practices
Do not use numbers or underscores for your
profile if possible

43. Best Practices
•Fill out your bio
with keywords
•Pick a real
location in your
bio
•Always include a
hyperlink in bio

44. Best Practices
Email contact scan for friends

45. Best Practices
22 tweets per day

46. Demographics
Twitter currently
has 32 million
monthly users

47. Must Use Applications
• HootSuite
• Tweetdeck
• MrTweet.net
• HubSpot Grader
• Twitpic
• PollDaddy
• Bit.ly
• Ping.fm

48. Case Studies
Comcast – Comcast Cares (customer service)

49. Case Studies
Dell – internal/external and outlet selling
(accessibility)

50. Automation
• Ping.fm: Status management extraordinaire
• RSS (twitterfeed, hootsuite)
– Blog
– Bookmarks
– Flickr
– Google News (careful)
• Facebook

51. Questions?