Rlabs - Events Management

1. www.slideshare.net/rlabsza

2. Event Role Players

3. Buyer Supplier
Partners

4. The Event
Sponsors Audience

5. Phil Schaaf, creator, identifies three
underlying principles:
3.Events Management requires sponsors
5.Event Performers requires compensation
7.Sponsors need events for exposure

6. Buyers
•Corporate – divided into three segments:
Shallow: low budget
Mid-Level: e.g. product launch
Deep: Upmarket events

7. Buyers
Examples of Corporate Events:
•Product Launches
•Exhibitions
•Training seminars
•Team building
•Board Meetings

8. Buyers
• Association
“SMERF” Market
Social Military Educational Religious
Fraternal
Not profitable but generally very loyal.

9. Buyers
• Government
Similar to the Association Buyer - Local
authorities / Education Bodies / Health
Agencies

10. Suppliers
Main suppliers are Destinations & Venues
•Destinations: location is paramount
Favourite destinations comprise of the four
“A’s”s:
Attractiveness – natural/man made
offerings
Amenities – accommodation/entertainment

11. Suppliers
Access – local transport infrastructure
Ancillary services – health, safety, etc.

12. Suppliers
•Venues: Hotels make up a large portion of
Event Venues.
Other – Civic Centres / Academic / Purpose-
built / Unusual
NB: Vital that you do a SWOT
(Strengths; Weaknesses; Opportunities; Threats)
Analysis of the venue before finalising the shortlist

13. Partners
•Media
•City or Municipal
•Promotional
•Logistics
•Research or academic

14. Errol Arendz is a South African designer who
is known for dressing and styling numerous
celebrities.
He graduated from the Fashion Academy in
Johannesburg in 1973, with top honours.
He designed the cabin crew and ground staff
uniforms for South African Airways.
Arendz has been operating from the Errol
Arendz flagship store at 66 Hout Street, Cape
Town, since 1991.

15. Specs
•3 CT based Fashion Designers
•Launch of their Spring 2012 Collection
•Mid July 2012
•120 – 150 guests

16. Specs
Kirstenbosch

17. Summary
•Relationship between key role players
•Distinguish between the buyer and supplier
•Different partners

18. References
Cape Argus Pick ‘n Pay Cycle Tour
www.cycletour.co.za
Eddy Cassar PR
www.eddycassar.co.za
University of Cape Town
www.uct.ac.za/research