1. Transformative and
Charismatic
Leadership
By: Palak Wadhwa and Pranav Arya

2. Leadership?
Leadership can be best defined as “the process of
leading1 a group of people or an organisation to
the accomplishment of a common objective”.
Leading
1
•Guidin
g
•Motivating •Influencing
•Coaching

4. Transformational
Leadership

5. A Definition
It is the form of leadership in which a
leader inspires his followers to go
beyond their own self-interests for the
good of the organisation. It is known for
having an extraordinary effect on the
follower.

6. What do transformational leaders
do?
 Pay attention to the concerns and
developments of their followers
 Change followers’ awareness of
issues by helping them look at old
problems in new ways
 Able to excite, arouse and inspire
followers to put extra efforts to achieve
group goals

7. How does Transformational
Leadership work?
 Transformational leaders often advise
their followers to be more bold and
start taking more risks. Innovation is
also encouraged.
 Leaders who adopt this leadership
strategy tend to pursue more
ambitious goals than other leaders.
Such leaders are more effective
because they are more creative and
influence their followers to be more
creative as well.

8.  To conclude, studies have shown that
transformational leadership has
proved to be more effective than many
other forms of leadership with lower
turnover rates, higher
productivity, lower employee stress
and higher employee satisfaction.

9. Charismatic Leadership

10. What is Charismatic
Leadership?
Charisma: The ability to attract people
and make them admire you
The Charismatic Leadership theory
states that followers make attributions
of heroic and extraordinary leadership
abilities when they observe certain
behaviours.
They are likely to be extroverted, self-
confident and achievement oriented.

11. Characteristics of Charismatic
Leadership
 Vision and Articulation: Has a vision –
that proposes a future better than a
status quo.
 Personal Risk: Willing to take on high
personal risk, incur high costs and
engage in self-sacrifice
 Sensitive to Followers’ Needs
 Unconventional Behaviour: Regarded
as exemplary, novel and counter to
norms.

12. How Charismatic Leaders
Influence
 Articulating a vision: A long-term
strategy for how to attain a goal. It
gives a sense of continuity. For
Example, Steve Jobs championed the
iPod noting “It’s as Apple as anything
Apple has ever done”

13.  Vision Statement: Formal articulation of an
organisation’s vision or a mission. They
use vision statements to leave a
deep, long-lasting imprint on followers
 Communicates high
performance, expectations and expresses
his/her confidence that the followers can
attain them
 Conveys a new set of values by his/her
exemplary behaviour, sets an example for
followers to imitate
 Engages in emotion-inducing behaviour to
demonstrate convictions about the vision

14. So, what’s the difference?
Transformative and Charismatic leadership are
synonymous in many respects. In
fact, Bernard Bass, one of the pioneers of the
concept of transformative
leadership, considers charisma a subset of
transformative leadership.
However, they are not exactly the same.
Charismatic leaders would want followers to
adopt the charismatic’s world view and go no
further whereas the transformational leader
would instill the ability to question not only
established views, but also those established

15. Thank
You!