Weblogs, Podcasting & RSS

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This is part of a presentation I gave on 3/22/07 at TechShow, the American Bar Association's annual technology conference for lawyers. Along with Greg Siskind (www.visalaw.com), I talked about how to market your firm on the Internet and focused specifically on weblogs, podcasts and RSS.

Business Technology

Weblogs, Podcasting & RSS Leveraging New Technologies to Market Your Firm Rick Klau FeedBurner, Inc.

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2006 FeedBurner. All rights reserved..

When Technology Works… “ Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke

Weblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Weblogs Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

© 2005 FeedBurner. All rights reserved..

Links: Google’s “Currency” Site Inbound links dwt.com (Davis Wright Tremaine) 0 hollandhart.com (Holland & Hart) 1 prestongates.com (Preston Gates) 2 hollandhart.typepad.com/healthcare/ (Holland & Hart) 87 sheppardmullin.com (Sheppard Mullin) 280 telecomlawblog.com (Davis Wright Tremaine) 1,172 antitrustlawblog.com (Sheppard Mullin) 1,200 visalaw.com (Siskind Susser Haas & Devine) 1,420 ediscoverylaw.com (Preston Gates) 1,810 reedsmith.com (Reed Smith) 2,460 rklau.com (Rick Klau’s personal blog) 4,510 bgbg.blogspot.com (former Reed Smith attorney) 10,600

Weblog issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

XML/RSS – Why it Matters ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to Create a Feed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What can you do with RSS? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take-aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! Rick Klau VP, Publisher Services FeedBurner, Inc. E-mail: [email_address] Blog: http://www.rklau.com/tins/ Phone: +1-312-756-0022 x2012 Skype/AIM/Y! Messenger: RickKlau

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Weblogs, Podcasting & RSS

1. Weblogs, Podcasting & RSS Leveraging New Technologies to Market Your Firm Rick Klau FeedBurner, Inc.

3. When Technology Works… “ Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke

4. Gartner Hype Cycle

6. So What?

8. What happens when you blog…

10. Links: Google’s “Currency” Site Inbound links dwt.com (Davis Wright Tremaine) 0 hollandhart.com (Holland & Hart) 1 prestongates.com (Preston Gates) 2 hollandhart.typepad.com/healthcare/ (Holland & Hart) 87 sheppardmullin.com (Sheppard Mullin) 280 telecomlawblog.com (Davis Wright Tremaine) 1,172 antitrustlawblog.com (Sheppard Mullin) 1,200 visalaw.com (Siskind Susser Haas & Devine) 1,420 ediscoverylaw.com (Preston Gates) 1,810 reedsmith.com (Reed Smith) 2,460 rklau.com (Rick Klau’s personal blog) 4,510 bgbg.blogspot.com (former Reed Smith attorney) 10,600

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16. Monitor your firm

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21. Thank you! Rick Klau VP, Publisher Services FeedBurner, Inc. E-mail: [email_address] Blog: http://www.rklau.com/tins/ Phone: +1-312-756-0022 x2012 Skype/AIM/Y! Messenger: RickKlau

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