This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.

1. Building Engaging Customer
Experiences Powered By
MongoDB
Presented By:
Alaaeldin El-Nattar
EVP Client Services
Rivet Logic Corporation
May 2014

2. Who We Are

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• Award-winning Professional Services
Focused On:
• Portals
• Web Content Management
• Digital Asset Management
• Social Intranets/Extranets
• Mobile Applications
• Platinum Partners for Leading Open Source
Software:
Rivet Logic Overview

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• Headquartered in Reston, VA
• Regional Offices in Boston, New York City,
Dallas, Los Angeles
• Near-shore Development Center in Costa
Rica
• Founded in 2005
• 70+ employees and growing
Rivet Logic Overview

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• MongoDB implementation partner for 2+ years
• Helping organizations build enterprise solutions
powered by MongoDB
– Kick-start Package
– Tailored Proof of Concept
– Full Implementations
• Innovating with MongoDB in the open source
community through contributions
– Crafter Social
– Crafter Profile
Rivet Logic and MongoDB

6. What do organizations need?

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Increase Adoption

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Increase Customer Retention

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Capitalize on Human Creativity and
Innovation

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Create Personalization via Targeted
High Quality Content

11. OK, so what’s the problem?

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Technology Is Limiting

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Customer/Employee Data is Silo’d in
Disparate Systems

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We’re Not Using the Data We Have
Effectively

15. So what are organizations
doing today?

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Commenting Engines

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Standalone content apps (forums,
blogs, wikis)

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Traditional Databases

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BI Tools

20. What’s missing?

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View of customer data is not holistic

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Interactions don’t carry over across
different applications

23. Pillars of a good solution

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• Technology agnostic
1. Flexibility
• Reinvent without
affecting infrastructure

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2. Scalability
Without
Losing
Performance

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3. Visibility

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4. Insight

28. Case Study
AT&T Wireless Online
Development Center

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http://developer.att.com

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• Existing applications are not being heavily utilized
– Blogs
– Forums
• Finding interesting content is not easy
– Search vs Discovery
• Collaboration value is dispersed
Challenge

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• Create a holistic coherent view of user generated
content
• User feedback that carries over from one
application to another…seamlessly
– Virtual forums
• Maintain a dynamic customer profile
Solution

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Technology

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Crafter Social / Crafter Profile

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Crafter Social / Crafter Profile

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Crafter Social / Crafter Profile

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How It Works - BEFORE
BLOG
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FORUM

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How It Works - AFTER
BLOG
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VIRTUAL FORUM

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Crafter Profile

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• With MongoDB we have
– Flexibility - Create new apps without revisiting
infrastructure
– Scalability - We can store large amounts of data and
query without hurting performance
– Visibility - Data is structured in an intuitive way
allowing easy translation from raw data to something
actionable
– Insight - Flexible data structures and queries pave the
way for creativity and innovation
MongoDB Is An Enabler

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Questions?

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Learn More…
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic