2. Agenda of 4 Days
Day 1
Overview
Statistics – Eye Openers
Introduction to all the platforms
Facebook – Pages, Groups,
Apps
Personal Profiles
Facebook Ads
Day 3
LinkedIn Overview
LinkedIn Groups and Pages
LinkedIn Strategies
Social Bookmarking Overview
Pinterest & Others
Social Bookmarking Strategies
Day 2
Facebook Insights
Facebook Strategies
Twitter Overview
Hashtags
Twitter Strategies
Google+ Overview
Google+ Pages & Strategies
Day 4
Blogging Overview
Various Platforms
Google Adsense & Adwords
Google Analytics
Reputation Management
Business Conversion
Conclusion
3. Overview
You are not wasting your time. [Full Stop]
Communicate, Share & Engage
Immediate, Interactive, Responsive & Highly
Powerful
Conversations with potential customers
Not a broadcast media (print industry)
Two way dialogue
4. Social Web Demographics
72% of all internet users are now active on social
media
18-29 year olds have an 89% usage
The 30-49 bracket sits at 72%
60 percent of 50 to 60 year olds are active on social
media
In the 65 plus bracket, 43% are using social media
Time spent on Facebook per hour spent online by
country.
Here are the top three.
USA citizens get the top gong at 16% followed by the
Aussies at 14 minutes and the Brits at 13 minutes.
71% of users access social media from a mobile
5. Statistics – Hold your breath
Market Size
15%
2%
13%
57%
13%
Breakdown Of U.S. Brands Social Media Budgets
Facebook
YouTube
Twitter
Pinterest
Other
6.
Users on
FB:
1.2 Billion (Till Sept,2013)
Twitter: 200 Million
Google+: 540 Million
LinkedIn: 259 Million
7. Fact #1
Half of all social media users under age 35
follow their online friends’ product and
service recommendations
8. Fact #2
Three-fourths of marketers planned to
increase strategic efforts on social media
and social networking sites this year, with
68% also focusing more on SEO and 63%
on blogs.
9. Fact #3
As universal as business use of social
media can seem to be, 26% of companies
still block access to social media sites in
their workplaces. 31% have no social media
policy in place.
10. Fact #4
One in five married couples met online.
But…20% of all divorces are blamed on
Facebook. Coincidence? Hmm.
11. Fact #5
70% of brand marketers (and 60% of
agency professionals) view social media
advertising as more valuable for building
brand awareness than for driving direct
response.
12. Fact #6
82% of buyers say they trust a company
more when its CEO and senior leadership
team are active in social media.
13. Fact #7
Email is still the most effective way to reach
top executives; 90% say they check their
inboxes regularly. 64% use LinkedIn on a
regular basis, while 55% say the same for
Facebook.
14. Elements of Social Media
Strategy
On Day 1 of this workshop
This might get changed on Day 2 or 4 :P
15. Elements of Social Media
Strategy
Who is your
customer?
What are
your goals?
Where is
your
audience?
When will
you
connect?
Why choose
you?
How will you
engage?
24. Attract customers via Groups
One underutilized strategy is creating Facebook
groups, which provide an easy way to segment
customers.
With groups, you can create communities around
particular products, improve customer
service, provide a networking forum for customers
and even drive new sales.
You segment your email list, right? So why not
segment your Facebook community, too?
25. Groups Strategies
Use closed groups
as a customer
support hub.
Use 'secret'
members-only
groups as
networking hubs for
current customers
Use open groups to
build
awareness, authority
and interest in your
brand
27. My Request For the Day
Please prepare set of
questions in your notebook.
We’ll open up discussion
session at the end of every
topic.
I’m open to solve your doubts
even after this workshop gets
30. Facebook Ads for Business
Reaching
more people
Targeting a
specific
audience
Brand
Awareness
Generating
sales
31. Different Types of Ads
Desktop
app ad
Domain
ad
Event ad
Mobile
app ad
Offer ad
Page like
ad
Page post
link ad
Page post
photo ad
Page post
text ad
Page post
video ad
https://www.facebook.com/help/www/198128997031137
32. Facebook Sponsored Stories
App shared
sponsored story
Check-in
sponsored story
Domain
sponsored story
Event
sponsored story
Game played
sponsored story
Open graph
sponsored story
Page like
sponsored story
Page post
comment
sponsored story
Page post like
sponsored story
Page post
share
sponsored story
https://www.facebook.com/help/www/193519350825391
49. Welcome to Day 3
All the queries will be solved
If you feel to ask questions even after
this workshop, you can come down to
304, Akshar Complex, Shivranjini
Cross Roads. Would be glad to help.
Be positive and stay focused.
Don’t judge me. I’m just a learner.
61. Where will be my ads be
shown?
Profile Page
Home Page
Search
Results
Page
Groups
Inbox
62. No Hidden Costs
One time $5 Additional Activation
Fees
Intended to cover the initial
clicks/impressions that result after the
ad has been approved and posted.
Once the $5 credit is depleted, you
will be billed periodically for the
clicks/impressions that your ad incurs
63. Best Practices #1. Create Effective
Ads
Choose words that grab the attention
Give people a reason to take notice and click to
learn more
Include strong call-to-action
phrases like Try, Download, Sign up
Include an image with your ad that's relevant to
what you offer
64. Best Practices #2. Multiple Ads
Create at least 3 ad variations -- varying the ad text, call-to-action
phrases, and images. You can create up to 15 different ads within a
campaign.
By creating multiple ads, you can discover which ads perform best.
65. Best Practices #3. Targeting
Geography
Industry
Job Title
Job
Function
LinkedIn
Groups
66. Checkout these company
pages
TCS: http://www.linkedin.com/company/1353
IBM: http://www.linkedin.com/company/ibm
Google:
http://www.linkedin.com/company/google
73. Day 4
•
•
•
Together we can and we will learn new
things.
At least we know what, where, how and
when to start our Social Media Journey.
Different Ideas, Different
Products, Different Target
Consumers, Different
Geographies, Different Expectations =>
And Hence “The Different Social Media
75. Activity Guidelines
Make a group of 2-3 members. Talk with the
person on your left & right.
Discuss an idea that you wish to promote.
Let’s say you have a ready service/product in
hand and you are ready to go to the market.
How will you promote? Whom will you target?
How much will you spend?
Use the tables on the next slide
76. Your Product Name
Business
Area
Total
Print
Budget Media
Volume(Numb Audience Age
er of
Group
Audience)
Facebo
ok Ads
Audience
location –
City, Area
Twitter LinkedI Googl
n
e Plus
Income Group
Other
Conten Creativ
Network t
e
s
Genera Design
tion
Work
77. Pinterest
Pinterest is a tool for collecting
and
organizing things you love.
Map the things you love, near and far
78. What are Pins?
Pins are like
handsome little
bookmarks.
Whenever you find
something on the
web that you want to
keep, add it to
Pinterest.
79. Collect Pins on Boards
Boards are where
you organize your
Pins, and you get to
decide what they’re
all about. Set up
group boards to
share ideas and plan
stuff with your
friends
80. Follow Boards You Love
Follow people and boards to get their latest
Pins delivered to your home feed. You can
follow all of someone’s boards or just the ones
you like best.
81. See fresh Pins in your home
feed
Your home feed is where you’ll find all sorts of
new and inspiring things to add to your own
boards.
90. SMM in India
Facebook is the most important
platform for marketers in India for
engaging customers, followed by
Twitter, YouTube and blogging.
More than half of the organizations
surveyed regularly engage with
bloggers or online influencers who
have authority and strong following.
91. Build Communities
Most brands in India use
social media to build
communities while others use
it to highlight news. They
prefer to post generic updates
instead of brand updates.
92. Budget
Almost half of social mediasavvy organizations surveyed
spend 1%–5% of their
marketing budget on social
media, most social media
budgets are below INR 10
million.
93. Agencies
Majority of social media
efforts in India are managed
by marketing teams. They
use standalone digital
agencies as compared to
PR or ad agencies.
95. Indian Brands & Social
Networks
Indian brands are
primarily focusing their
attention on Facebook and
Twitter while Google Plus,
Foursquare and Pinterest are
not on the radar, at least in the
near future.
