1. www.liqwid.com
Liqwid Ads
Increasing revenue for online
publishers, advertisers and agencies
©2011 LeftsnRights, Inc. www.liqwid.com
2. www.liqwid.com
What are liqwid ads?
• First ad units to monetize unused web real estate
– from edge of web page to edge of browser or screen
• Much larger than typical banner and display ads
– with minimum size guarantees up to three times larger than banner ads
– do not pop up, float or block content in any way
• Contain any type of creative or application
– rich media, video, games, social media, shopping portals
• Guarantee they’re always viewed when rendered
– delivered into viewable space surrounding web content
• Deliver true reach and frequency
– control number of specific viewers who see each ad and number of times
they see it
©2011 LeftsnRights, Inc. www.liqwid.com
4. www.liqwid.com
Online advertising landscape
• Challenges facing advertisers
– Impressions bought are not always delivered to or viewed
by anyone
– Unlike TV and print, no control over number of times each
ad is viewed by specific target audiences
– Frustrated by limited capabilities of traditional online ads
and by small spaces available
– Difficult to calculate ROI of traditional online ads
©2011 LeftsnRights, Inc. www.liqwid.com
5. www.liqwid.com
Online advertising landscape
• Challenges facing publishers
– Need ways to monetize their sites with new revenue
– Invasive ads (pop ups, floating ads, etc.) disrupt the
viewer’s experience
– Crowding content with multiple ads degrades the value of
the site
– Need premium product that preserves integrity of site
content and improves the user experience
©2011 LeftsnRights, Inc. www.liqwid.com
6. www.liqwid.com
Liqwid advertiser benefits
• Increase ROI
– Pay only for ads viewed for a minimum of 5 seconds
• Boost conversion rates
– Specify highly targeted placement for more qualified leads
• Improve user engagement
– Liqwify any interactive content, even FaceBook and Twitter pages
• Instill more branding value
– Increase visitor impact with larger, noninvasive creative
• Leverage better metrics and reporting
– Monitor ad performance data, including ad viewing time and returning
visitor activity
©2011 LeftsnRights, Inc. www.liqwid.com
7. www.liqwid.com
Liqwid agency benefits
• Increase creative value
– Utilize footprints that are much larger than typical display and banner
ads, guarantee a minimum view time and use any type of creative
• Provide highly targeted placement
– Create media plans that specify true reach and frequency
• Lower cost per lead
– Ensure ads are always seen and advertisers only pay for ads viewed for
a minimum time
• Leverage better metrics and reporting
– Improve conversion rate accuracy through precise metrics, including
ad viewing time and returning visitor activity
©2011 LeftsnRights, Inc. www.liqwid.com
8. www.liqwid.com
Liqwid publisher benefits
• Create new revenue streams instantly
– Monetize unused real estate to generate incremental revenue
• Provide more value to advertisers
– Enable advertisers to specify reach and frequency and guarantee their
ads are always viewed
• Improve the user experience
– Preserve the integrity of site content with noninvasive, enjoyable ads
• Retain control over your site
– Choose which ads display and when
• Deploy easily
– Place one universal tag to control ad distribution across all properties
©2011 LeftsnRights, Inc. www.liqwid.com
9. www.liqwid.com
Liqwid pricing
• Pricing based on MVT:5
– MVT = Minimum View Time
– Visitors must view an ad for a minimum of five
seconds before advertiser is charged
– $2 per thousand views (not impressions)
Why?
Industry data shows that a very small percentage of
impressions paid for are actually ever viewed….
©2011 LeftsnRights, Inc. www.liqwid.com
10. www.liqwid.com
A different model
Liqwid Traditional Ads
Based on Number of viewed ads Number of impressions
Average Cost $2 per 1000 views $3.50 per 1000 impressions
Cost of web real estate $2.50 Included above
(example)
Ads typically viewed 100% 25% on average
Actual cost to advertiser $4.50 per 1000 views $14 per 1000 views
Lower cost, greater value
©2011 LeftsnRights, Inc. www.liqwid.com
11. www.liqwid.com
A different model
• Advertisers pay 68% less than traditional CPM ads
• Ads are guaranteed to be viewed
• Click-through rate quadruples and cost per view is
reduced by 68%
• Publishers can triple their revenue without
compromising their content
©2011 LeftsnRights, Inc. www.liqwid.com
12. www.liqwid.com
Learn more…
• Schedule a liqwid demo:
http://www.liqwid.com/contact/
• Call or email with questions:
– 800-870-5006
– inquiry@liqwid.com
©2011 LeftsnRights, Inc. www.liqwid.com
