Sonoco

Florence, South Carolina Area United States

EXPERIENCED MARKETING COMMUNICATIONS LEADER/STRATEGIC PLANNER/BRAND STRATEGIST Strategic Marketing Management - Brand Development Marketing Communications - Corporate Communications - Issues Management Multifaceted communications professional with broad experience in marketing, brand strategy, strategic planning, issues management, advertising, collateral development, interactive and public relations, within a variety of industries and product categories Seasoned in executing in-depth market analysis, account planning, marketing strategy, core brand positioning, message development and creative development. Skilled in group dynamics, coalition management, new product launches and exec...