Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

A comparatative study on maggi&top ramen

Different companies and their brands are available in the FMCG (fast moving consumer goods) sector for customers like SUNFEAST,WAI-WAI,KNORR, NESTLE , NISSIN and so many others.
The final decision of purchasing a product is totally dependent on the customer.
To analyze customers’ requirements.
To make a comparative study report ON MAGGI & TOP RAMEN
To know the opinion and suggestions of customers.

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

  • Gehören Sie zu den Ersten, denen das gefällt!

A comparatative study on maggi&top ramen

  1. 1. SUBMITTED TO:- Prof. Divya Gupta SUBMITTED BY: RISHI VYAS
  2. 2. INTRODUCTION  Maggi is a Nestle brand of instant noodles, soups stocks, and seasoning.  The original company came into existence in 1872 in Switzerland .  It was the first to bring protein rich legume meal to the market, which was followed by ready made soup based on legume meal in 1886 .  Maggie had merged with Nestle family in 1947.  However in India it was launched in 1980s by Nestle group of companies.  In 1958, Nissin introduced "Chicken Ramen," the first instant ramen  Ironically, it was considered a luxury item, since Japanese stores sold fresh Japanese noodles
  3. 3. objective  Different companies and their brands are available in the FMCG (fast moving consumer goods) sector for customers like SUNFEAST,WAI- WAI,KNORR, NESTLE , NISSIN and so many others.  The final decision of purchasing a product is totally dependent on the customer.  To analyze customers’ requirements.  To make a comparative study report ON MAGGI & TOP RAMEN  To know the opinion and suggestions of customers.
  4. 4. Research methodology  Research objective:  To do a comparative analysis between Maggi and Top Ramen to know the customer prospective towards these products.  Research design:  The research design is explorative research design which is also known as formulated research design  Research data:  Primary data : Primary data were collected by interviewing different Random consumers.  Secondary data :Secondary data were collected from different websites..
  5. 5. DATA INTERPRETATION  Interpretation:  All of the people of the sample taken are using NESTLE & NISSIN products.  This shows NESTLE & NISSIN is a popular brand . Age of the respondents. Class interval No of people (f) X fx % No. of people 17-23 18 20 360 51.4% 23-29 13 26 338 37.14% 29-34 2 32 64 5.7% 34-39 2 36 72 5.7% total 35 834 100%
  6. 6.  Mean of age group to which people belong is calculated as:  µ =Σfx /Σf  = 23.8  This shows that average age of respondents is 24 years.  The following pie chart shows the age distribution of the people surveyed. 51.40% 37.14% 5.70% 5.70% % No of people 17-23 23-29 29-34 34-39
  7. 7.  Occupation of the people surveyed.  The following table shows the occupation of the people surveyed Occupation % of people Student 83.33% warden 13.33% Staff 3.33% Total 100% 83.33% 13.33% 3.33% % of people student warden staff
  8. 8.  Do you use Noodles ?  The following table shows the response of the people. Response No of people Yes 30 No 0 Total 30 0 5 10 15 20 25 30 35 yes no No. of people No. of people
  9. 9.  Which product you prefer?  The following table shows the preference of the respondents. Product % of respondents Top Ramen 42.85 % Maggi 57.14 % total 100 % 42.85% 57.14% % of respondents Top Ramen Maggi
  10. 10. Interpretation : Above data shows that maximum people are using Maggi products. Top Remen 30% Maggi 35% Maggi Cuppa Mania 20% Chow Noodles 15% % of people using product Top Remen Maggi Maggi Cuppa Mania Chow Noodles
  11. 11. Interpretation: From the above data collected we can interpretate that TOP RAMEN & CHOW NOODLES of NISSIN are most commonly used products. 0 1 2 3 4 5 6 7 8 9 Top Ramen Chow Noodles Ramen Bowl Big Cup Noodles No of people using NISSIN'S Products no of people using NISSIN products
  12. 12. Interpretation: From the above data we can conclude that MAGGI & MAGGI CUPA MANIA is most commonly used NESTLE product 0 2 4 6 8 10 12 14 Maggi Maggi Cuppa Mania Maggi Oats No of people liking NESTLE Products no of people liking NESTLE products
  13. 13. packaging 0% psychology 50% discounts 20% price 30% factors influencing purchase packaging psychology discounts price Interpretation: From above data it is clear that maximum % of people surveyed are purchasing due the psychological factors.
  14. 14. 0 1 2 3 4 5 6 7 8 9 10 TV magazines newspaper banner awareness through different means awareness through different means Interpretation: From the above data we analysed that TV plays a major role in making people aware about different products.
  15. 15. Interpretation : From above data analysis it is interpretated that NESTLE & NISSIN products are mostly available in super markets and hypermarkets 0 1 2 3 4 5 6 7 8 9 10 kirana shops super markets hypermarkets others available places available places
  16. 16. analyzing:  Formula for mean: = Σfx / Σf  Formula for standard deviation: Formula for confident interval:
  17. 17. Survey: The product you prefer has strong brand image than other. The mean of the sample is calculated by using formula 1 Which shows that, 1 = 4.13. Therefore we can say that average number of people agree with the statement quoted. The standard deviation for the above data is calculated by using formula 2. Which shows that, S1 = 0.83 Therefore we can say that mean of the sample vary within the range of ± 0.83. Pointer (x ) No. of people (f) fx X - (X - )2 f (X- )2 1 0 0 -3.13 9.796 0 2 1 2 -2.13 4.536 4.536 3 1 3 -1.13 1.276 1.276 4 8 32 -0.13 0.016 0.128 5 5 25 0.87 0.756 3.78 Total 15 62 9.12
  18. 18. The product has stronger brand image than the other. The following table shows the result of survey done for the respondents preferring Maggi products.. Mean for the sampe is calcuted by formula 1. Which shows that, 2 = 4.05 Therefore we can say that the average number of respondents agree that the Maggi has strong brand image than Top Ramen The standard deviation of the sample is calculated by using formula 2. Which shows that, S2 = 0.98 This shows that the mean mean vary within the range of ± 0.98 Pointer (x ) No. of people (f) Fx X - (X - )2 f (X- )2 1 0 0 -3.05 9.3025 0 2 1 2 -2.05 4.2025 4.202 3 8 12 -1.05 1.1025 4.41 4 4 32 -0.05 0.0025 0.02 5 7 35 0.95 0.9025 6.31 Total 20 81 14.942
  19. 19. We have calculated the Spooled by using the formula 3. This shows Spooled = 0.91 Now we can calculate the confidence interval with 90% confidence interval by applying formula-4. Thus calculated range of difference in mean of both the population is given by: -0.611 ≤ (µ1 -µ2)≤ 0.711 Now we will do the hypothesis testing. H0 : µ1 - µ2 = 0 H1 :µ1- µ2 ≠ 0 Now we calculate t by formula 5. tcal= 0.25 From the table we calculate the ttab =2.305 It is clear from the above values that tcal‹ ttab. Therefore, our assumption is right. Therefore we can say that the difference in mean of both the samples is ‘0’. Both the products have same or almost same brand image.
  20. 20. limitations  There were certain limitations that came across while doing the above comparative study on NESTLE & NISSIN.  Study area was specific.  Age range was specific.  It was a random sample.
  21. 21. conclusion  NESTLE products are more popular than NISSIN products.  MAGGI is the most sold product of NESTLE.  The sales of MAGGI are mostly driven and affected by the positioning of the product.  Among NISSIN range , TOP RAMEN is the most sold product.
  22. 22. THANK YOU

×