The document discusses nine important elements of digital transformation: 1) Transforming customer experience through better customer understanding, top-line growth, and enhanced customer touchpoints. 2) Transforming operational processes such as process digitization, worker enablement, and performance management. 3) Transforming business models by modifying existing businesses digitally, launching new digital businesses, and achieving digital globalization.

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NINE
IMPORTANT
ELEMENTS
OF
DIGITAL
TRANSFORMATION
Leveraging Technologies To Redefine Business
TRANSFORMING CUSTOMER EXPERIENCE
Customer Understanding
Businesses are gaining in-depth understanding of market
segments, specific geographies, customer behavior and
expectations through social media, analytics and online
communities.
Top-Line Growth
Enterprises are integrating various technologies to improve
in-person sales interactions, innovate selling methodologies,
personalize customer service, and transform customer
experience.
Customer Touch Points
Businesses are taking advantage of emerging technologies
like augmented reality, geo-location, and social media
integration to enhance customer touch points and deliver
integrated experiences.
TRANSFORMING OPERATIONAL PROCESSES
Process Digitization
Companies are driving digital change by automating their
internal operations and enabling its people to refocus on
more strategic activities.
Worker Enablement
The workstations are going virtual, facilitating effective
collaboration and networking among sales and frontline
employees. Workers are adopting collaboration tools to share
knowledge, identify experts and solve problems in real-time.
Performance Management
DX is helping businesses transform the strategic decision-
making process. Through transnational systems, they can gain
deeper insights into products, customers, and regions to make
informed decisions that are based on real data.
TRANSFORMING BUSINESS MODELS
Digitally Modified Businesses
Businesses are combining digital offerings with traditional
products to transform a new growth business. They are using
digital tools to make the content shareable across the
organization.
New Digital Businesses
Many businesses have started selling digital products to
complement traditional products. For eg., a GPS device to
track customer's workout. Through DX, an enterprise can
transform business models and reshape their boundaries.
Digital Globalization
MNCs are combining digital tools with integrated information
to enable co-ordination between global employees while
being locally responsive. Digital globalization also promotes
efficiency, reduced risk, and global flexibility.