RightScale User Conference NYC 2011

1. Welcome! RIGHTSCALE USER CONFERENCECUSTOMER PRESENTATIONS June 2011

2. GaliReznik - Cloud Computing ExpertAmdocsRightScale Customer Presentations

3. The Issues: Security & Compliance Software Complexity SLA’s Enterprise middleware isn’t cloud-friendly The Opportunity: Automation – Today’s topic Software repository Service-Oriented IT IT Consolidation Hybrid Clouds The Enterprise Journey to the Cloud

4. Common path to reach the Cloud Cloud Computing Dynamic/Elastic/Pay per Use Resource Pooling Shared workloads Automation Rapid Provisioning Virtualization Increase utilization Standardization Improve efficiency Consolidation Physical infrastructure Traditional IT Siloed/over capacity/server sprawl

5. Integrate with existing installer(s) Not really designed for silent install. Application installation requires many manual configuration actions. Struggles with dynamic environments. Automate middleware (e.g. WebLogic) Installation is straight-forward. Configuration is difficult (we use in-house tools). Elasticity is difficult from operational point of view. Automate databases (e.g. Oracle 11g) Silent install of Oracle tricky (we use snapshots). Schema definition and baseline content. Dynamic vs Static Template Dynamic RightScale ServerTemplates™ give significant flexibility and reuse. Strong feature of Rightscale. Static Templates bundle all components together which makes maintenance difficult. Avoid this at all cost. Enterprise Software Automation

6. Geographical Coverage – Public clouds offer coverage that is hard to match Public clouds enable rapid time to market in new markets Disaster Recovery – DR can be implemented on public clouds very cheaply Ramp up DR deployment when it’s needed, otherwise just keep data backups/replicas. Capacity Extension – Application architecture needs to support partitioning at cluster unit Burst out separate clusters Cloud Bursting Use Cases

7. Demo – Amdocs Self-Service Learn Service Shop E-Commercefor online ordering of network & physical good E-Billing payment & bill analysis for all customers & billing formats E-Servicethrough customer account management & trouble ticketing to any given CRM system Supported by: Open architecture & foundational components Advanced, rich Internet application user interface presentation (RIA) Pre-integration to Amdocs CES Portfolio Open, standards-based to work with legacy and third parties Purchase Analyze Bill

8. Part of Deployment Automation and XPI automation Application Deployment / Automation Deployment Ingredients and Cloud Recipe Data Base Imports Post Deployment Configuration Deployment Topology Installable DBA Automated as part of Offering management and Automation Deployment Environment (Weblogic) Oracle Server Oracle Client Schemas Infra Automated as part of Platform and Deployment Automation offering Aliases Properties File systems and directories structure Third Party installations Libs and links System Automated as part of Cloud offering and templates Storage and mounts Unix Accounts OS installation Network Setup

9. Components and Flow RightScale: Deployment Management Step 3 Step 1 Deployment instantiation Deployment scaling Reporting Monitoring Firing Up VMs Initiating installation XPI: Application Deployment Automation Topology Provisioning Scripts AMSS Installable Installing on VMs Cloud.com: Virtual Machines creation, Storage allocation, Network settings These are VMs with suitable sizing Step 2 Allocation resources Step 4 IT: Physical resources allocation

10. Cloud Architecture Public Cloud Private Cloud AMSS customer 1 AMSS customer 3 AMSS customer 2

11. XPI Automated Installation AMSS Deployment on the Cloud AMSS Deployment Demo

12. Topology – created once can be reused in several deployments – one click duplication Middleware (usually takes expert teams to install and configure) – installed once – can be used as a template or as automated dynamic offering Infra (usually takes days of installations and configurations) – onetime definition within Deployment Management for future reuse Cloud Deployment - Benefits

13. We hope to see you at our next RightScale User Conference! See all presentations and videos at RightScale.com/Conference.