1. What Matters
What’s Important
What’s Possible
TES Affiliate Conference
Prague, 17- 21 September, 2023

2. Steve Jennings
ILLUMINATOR
DISRUPTOR
MAVERICK
REBEL
ARTIST
HUMAN

3. 1979 - 1883
Professional Cyclist
2019 - Today
Venture Studio
1984 - 1990
Investing & Finance
2001 - 2005
Food Innovator
2015 - 2019
CCreator Economy Platform
1991 - 1999
Energy Nutrition
2006 - 2009
Leadership Empowerment
2010 - 2014
Alt Currency
2014: Age 53
Entrepreneur In Residence

4. Provoke

5. essential
questions
3

6. Do you
really
know…

7. …which customer emotions are
key to your future success?

8. …what your customers
want you to become?

9. …what your customers
think about you?

10. of B2B technology
companies could
disappear without
customers caring
81%
Meaning Brand Survey Havas Group 2019

11. We’re in a
fight with
no rules.

12. NKS

13. Nobody
knows sh*t.

14. Technology is.

15. Technology is.
Technology
does.

16. It’s becoming
a commodity.

17. you sell

18. competitive
advantages
& revenue
growth

19. customers
buy

20. extraordinary
experiences

21. Customers will
define your future.

22. They will
either buy
from you, or
they won't.

23. It’s that
simple.

24. Agitate

25. Those who have seen
it all are overvalued…
yet needed to bring wild
ideas down to Earth.

26. Expert.

27. they understand
business realities

28. Those who…
ask stupid questions
dare to challenge assumptions
bring width from other sectors
don’t know what can’t be done
…are undervalued.

29. Enthusiast.

30. they unlock
value

31. Expert. Enthusiast.
+

32. Average
people ≠
epic sh*t.

33. 10x

34. 10x leaders.
10x dogs.

35. 10x managers.
10x contributors.

36. Who are
your leaders
and dogs?

37. Debunk

38. Consultants.
Analysts.
Pundits.
Influencers.
Innovators.
Sales people.
Mistake noise
for the signal.

39. Avoid
meaningless
hyperbole.

40. There’s no
silver bullet.

41. avoid the
distractions

42. SOS

43. shiny
object
syndrome

44. Examples?

45. Bitcoin
Ethereum
Alt. coins
Crypto
Blockchain
ICO’s
NFT’s
Web3
AR / VR
Metaverse
SPAC’s
GenAI

46. WTF is
going on?

47. Adult industry adopts
tech early / drives
disruptive innovation.

48. VHS / DVD / Blu Ray
MPEG
Streaming
Anonymous transactions
P2P file sharing
VPN
Encryption
Crypto
VR / Haptics
Metaverse

50. creating
magic

51. Inspire

52. Acquisition.
Conversion.
Retention.

53. Creativity will win the
day, regardless of the
industry or vertical.

54. Creativity’s
job is to be
f*cking
dangerous.

55. design for
success

56. Create your own shifts in
technology, transaction
and experience culture.
And own it.

57. 10x across multiple
dimensions.

58. Business.
Marketing.
Price points.
Value propositions.

59. Relationships.
Culture.
Talent.
Team.

60. = revenue
growth

61. Your work =
remarkable
or not.

62. you
are your biggest
competitive
advantage.

63. Networks
give you
reach.

64. Trust relationships
give you power.

65. People matter.
People are important.
People make sh*t possible.

66. Humans are
the ultimate
‘technology’.

67. Heart.
Mind.
Wallet.

68. “Out on the edge you see
all kinds of things you
can’t see from the center.”
Kurt Vonnegut

69. Vivero Venture Studio
steve@vivero.io
www.vivero.io
linkedin.com/in/sjennings1
Game on.