Brand Commerce - We all know the shiny stuff at the front. But what magic is required to make it all happen?
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Presentatie van Erik Evrard, Platform.sh, op de Strategic Marketing Day van 12 oktober 2017.
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Brand Commerce - We all know the shiny stuff at the front. But what magic is required to make it all happen?
- 1. Brand Commerce – We All Know The Shiny Stuff At The Front. But What Magic Is Required To Make It All Happen? Presented by Erik Evrard | Manager Northern Europe | erik@platform.sh | https://platform.sh
- 4. Filling the gaps BrandBrand Brand Brand Brand Brand Commerce
- 6. Branded Sales Triggers Choice Reduction The Value Of Owner- ship Less Means More Instant Gratifi- cation The Obvious Truth Social Proof One Key Thing Better Than Average Brand Budgeting
- 8. How IT units respond to SMACIT Social Media Strategy Mobile Strategy Big Data & Analytics Strategy Cloud Strategy Internet of Things Strategy BYOD Strategy Cognitive Computing Strategy Biometrics Strategy
- 9. Mickey Mouse Model of Digital Transformation
- 10. Operational Backbone Customer Engagement Digitized Solutions Transforms Go To Market Transforms Business Model Operational Excellence Digital Strategy
- 19. Which Digital Strategy will work for you? Customer Engagement? Or Digital Solutions?
- 20. “Both” is not an option!
- 21. UPS’ strategy was to build Digitized Solutions FedEx’ strategy was to improve Customer Engagement
- 22. Fedex and UPS converged to rather similar companies ...while crushing DHL
- 23. Digital Services Backbone Operational Backbone Customer Engagement Digitized Solutions Transforms Go To Market Transforms Business Model Operational Excellence Digital Transformation Strategy Market Capabilities ● Micro-services ● Connectivity ● Sophisticated Analysis
- 24. Data is the new gold
- 25. Master Data Management (MDM) “THE ONE TRUTH”
- 26. Event Data aka Transaction Data Verbs that describe an action (a verb), e.g. BUY, WATCH, TOUCH, CLICK, APPROACH, TRY Includes information that identity the nouns (WHO, WHAT, WHERE, WHEN, HOW, WHY) Does not include information describing the nouns: May include measurements about the action, e.g. QTY, PRICE PAID ● Bob ● Chocolate “Cote d’Or, Double Lait” ● Delhaize Kouter, Ghent, BE ● 15 August 2017, 16:33 ● Paid debit card XXXX-4543 ● Bob is male, 25, works for Ryanair ● 15 August is a public holiday in BE ● The address of Delhaize Kouter is: Kouter 158, 9000 Gent, Belgium ● Delhaize Kouter is open on Sundays and public holidays
- 27. Event Data aka Transaction Data CUSTOMER CODE PRODUCT CODE VENDOR CODE DATE TIME PAYMENT METHOD QTY AMOUNT BB005 CONF101 DELKOUGE 201708151633 DEBIT-XXXX-4543 1 €1.50
- 28. You will identify many components to compose an integrated solution.
- 29. And asking a technical agency to build it will often result in a “blue ball factory” situation.
- 30. To be continued… (the work is never finished) In the Digital Economy, Design for Agility
- 31. Nobody is immune to success
- 32. Revision 1 Revision 2 Branch 2a Branch 2b Roll back! Roll back! Version control is... Backup and restore Synchronisation Undo Track changes Sandbox / spike Branch / merge Not just for code Today, devs will use Git
- 36. Change and stability were contradictory Same goes with software Folks were afraid to deploy. Who in their right mind would deploy a new feature on black friday? Planes crash at takeoff and landing When they’re in the air, you’re usually fine.
- 37. Dev vs. Ops
- 38. Little bit weird Sits closer to the boss Thinks too hard Pulls levers & turns knobs Easily excited Yells a lot in emergencies OpsDev
- 39. Says “No” all the time. Afraid that new fangled things will break the site. Fingerpointy. Ops
- 40. It’s not my code! It’s your machines!
- 41. It’s not my machines! It’s your code!
- 42. Shadow IT
- 43. Thou shalt not deploy on Fridays!
- 44. Because they say “No” all the time Because the site breaks unexpectedly Because no one tells them anything
- 45. Traditional thinking Dev’s job is to add new features Ops’ job is to keep the site stable and fast
- 46. Ops’ job is not to keep the site stable and fast
- 47. Ops’ job is to enable the business (this is Dev’s job, too)
- 48. The business requires change
- 49. Change is the root cause of most outages
- 50. Discourage change in the interest of stability or Allow change to happen as often as it needs to.
- 51. Lowering the risk of change through tools and culture 2009
- 53. Devops 2009
- 54. 2017 It’s not so easy. It requires years to develop the right tools Devs and Ops are very different people.
- 55. By the time most enterprises adopt “DevOps” they may already be out of date!
- 56. And trying to make developers part of the operations team will temporarily screech enterprise innovation and agility to a halt until it is working well Like driving with the handbrake engaged
- 59. Pets are given names like pussinboots.mydomain.com. They are unique, lovingly hand raised and cared for. When they get ill, you nurse them back to health. Cattle are given numbers like vm0042.mydomain.com. They are almost identical to other cattle. When they get ill, you get another one.
- 60. Thou shalt not deploy on Fridays!
- 61. New software is released every 12 seconds. Amazon understands decoupling, deeply. Everything is heavily modularized. Amazon puts competition out of the market fast.
- 63. Noops 2017
- 64. Platform-as-a-Service (PaaS) We invented a way to describe the infrastructure in a deterministic way. It is created, no matter how complex, and on multiple public clouds, automatically. This description is versioned.
- 65. Clone a byte-for-byte copy of your production system in less than a minute Every Git branch has a url Eliminates QA bottlenecks 14x faster human testing and validation Fail proof, predictable deployments Quick bug fixes and security release resolution
- 66. Git-driven infrastructure With a single git push deploy an arbitrarily complex cluster (with micro-services, messages queues and the lot.)
- 67. We believe developers should concern themselves with features and code quality, not servers and tooling. We believe the infrastructure can and should be abstracted away. We believe there is no enterprise software. Just software. That auditability, security and high-availability are fundamentals. We believe you can move fast without breaking things, that software is change, and that fear of change can be overcome. We believe that we know how to do this. That it’s our job to make software just run. On every cloud. On-premise. Everywhere. BEFORE How complex is your workflow? AFTER Could it really be that simple?
- 68. Unique, triple-redundant architecture High Performance Automatic high-availability Dynamic scaling
- 69. What is the high level Business Value? Data Centers Networking Storage Servers Virtualisation Operating System Databases Security Applications Data Centers Networking Storage Servers Virtualisation Operating System Databases Security Applications Data Centers Networking Storage Servers Virtualisation Operating System Databases Security Applications On-premise IaaS Your effort Your effort Your effort
- 70. Deploying 20 times a day, while being hit with peak traffic, on Friday, becomes something normal to do.
- 71. DEPLOY ON FRIDAYS CONTINUOUS DEPLOYMENT CLOUD HOSTING
- 72. We Power Magento Cloud
- 73. So in order to implement Brand Commerce in a successful way, you need: ● A good Digital Strategy ● A good MDM solution ● A good technical agency ● A good PaaS solution
- 74. @platformsh COME TALK TO US. erik@platformsh