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Sporting Goods: Quick Tips for Marketing to Millennials

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Check out a few quick tips that will help your sporting goods store attract Millennials.

Visit www.ricssoftware.com/business-types/sporting-goods-pos/ to learn more about how RICS Software can help your Sporting Goods store.

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Sporting Goods: Quick Tips for Marketing to Millennials

  1. 1. Sporting Goods QUICK TIPS FOR MARKETING TO MILLENNIALS
  2. 2. WITH BRANDS AND ATHLETES THAT BELIEVE IN SOMETHING Align
  3. 3. Capture Millennials through belief-based branding. They want a brand experience that is emotional and engaging, and also makes their lives better in some way. Millennials are more likely to choose brands that see the world the same way they do and brands they believe are making the world a better place. You can align with brands and athletes that stand for something and promote those values and beliefs.
  4. 4. THE EXPERIENCE Personalize
  5. 5. With Millennials on the rise and so many businesses competing for shoppers’ attention, it’s important you are making your customers feel appreciated and valued. By collecting and using customer data, you can create targeted marketing campaigns for Millennials based on their different interests. For example, you can send emails to the customers who have bought soccer cleats from you in the past and let them know when the newest soccer equipment comes in.
  6. 6. USE SOCIAL MEDIA Actively
  7. 7. Millennials use social media constantly and for many different purposes. Make your presence known and engage with them on different social media channels. Promote your new products, brands, and athletes who are sponsored by your brands on sites like Twitter, Instagram, and Facebook. Search related hashtags and start conversations with your customers. You can even make them feel special by posting a picture of them.
  8. 8. ricssoftware.com 800.654.3123 @ricssoftware ricssoftware.com ▷ Learn More

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