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3 Tips Every Footwear Store Owner Should Know

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Are you a footwear store owner? Check out 3 tips to make your business more successful!

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3 Tips Every Footwear Store Owner Should Know

  1. 1. 3 TIPS EVERY FOOTWEAR STORE OWNER SHOULD KNOW
  2. 2. UNDERSTAND YOUR CUSTOMERS’ NEEDS AND EDUCATE THEM
  3. 3. Staff product knowledge is a main contributing factor that drives in- store purchases. Taking time to listen to what your customer is looking for will give you the ability to best assist them. By giving the customer as much information as possible and not forcing any specific shoe on them, they will be more inclined to trust your expertise.
  4. 4. TAKE TIME WITH THE FITTING PROCESS
  5. 5. It is important that you are spending adequate time and have patience with each customer. You should bring them several options based on their needs and educate them on the pros and cons of each pair of shoes. Taking time with the fitting process shows you are willing to find the best shoe for them. In turn, they will be more likely to make the investment.
  6. 6. CREATE AN INVITING AND COMFORTABLE IN-STORE EXPERIENCE
  7. 7. There are a few essentials when it comes to having a footwear store: • You need to make sure you have comfortable chairs for your customers to try on different shoes and there is plenty of seating for both the customers and their companions. • Full-length mirrors are also a must, so that the shopper can see the shoes with a full outfit. • It should also be very clear what type of footwear you sell, so the customer knows exactly what kind of store they are walking in to.
  8. 8. LEARN MORE ricssoftware.com 800.654.3123 @ricssoftware ricssoftware.com ▷

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