As retailers roll into 2017, they have a lot of opportunity to win customers. That being said, the road to success may not be an easy one as customers expect more and want to spend less. Check out some of the top trends you can expect to see take shape in 2017.

1. RETAIL TRENDS REPORT 2017

2. As retailers roll into 2017, they have a lot of
opportunity to win customers. That being
said, the road to success may not be an easy
one as customers expect more and want to
spend less. Check out some of the top trends
you can expect to see take shape in 2017.
FUTURE OF RETAIL
THE

3. ONLINE SPENDING
IS SKYROCKETING

4. While in-store spending has stayed consistent over
the past year, nearly all growth for retailers now
comes in the form of online sales.

5. Thanksgiving Day saw $1.93 billion in online sales,
an 11.5% increase year-over-year.
Cyber Monday saw record-high spending at $3.45
billion, a 12% YoY growth. While Black Friday
generated only $110 million less in online sales than
Cyber Monday.

6. Forrester Research estimates online sales will reach
$414 billion by 2018.

7. MOBILE SHOPPING IS ALSO
TAKING CENTER-STAGE

8. Desktop spending remains steady, much like
in-store shopping. But mobile commerce
continues to grow rapidly.

9. In Q3 of 2016, mobile commerce accounted for
20% of total digital sales.
This percentage is estimated to reach 27% by
the end of 2018.

10. But poor mobile experiences can result in website
and cart abandonment.

11. Users are willing to wait 6-10 seconds for a page
to load before they abandon the site. Improving
the load time by 1 second can increase conversion
by 7 percent.
If a checkout page takes just 4 seconds to load, cart
abandonment can reach 25 percent.

12. SOCIAL COMMERCE WILL
TAKE OFF IN THE U.S.

13. “We have been able to send money through
Google and Messenger for some time but this
was a peer to peer exchange. Pinterest and
Twitter are allowing for purchases and that
will help with mainstream adoption for brands.”
— Chad Martin, North American Director, Social and Emerging Media at VML

14. Facebook Marketplace, Pinterest Buyable pins,
and Instagram Shoppable posts are all ways
consumers can engage with brands and purchase
products through social platforms.

15. Introduction of social commerce also sets the stage
for the adoption of new payment options for digital
and mobile.

16. ONE-CLICK SHOPPING COULD
HELP BOOST CONVERSIONS

17. Shoppers want a quicker way to checkout. Mobile
cart abandonment is largely attributed to the lengthy
checkout process.
Ultimately, it’s about delivering a seamless and easy
shopping experience for customers.

18. Adoption of one-step checkout and mobile wallets
may help retailers capitalize on the growing mobile
commerce spending.

19. THE AMAZON
PRIME EFFECT

20. Faster checkouts aren’t the only thing Amazon shoppers
have grown to love. Fast shipping is now a must-have
for shoppers.
High costs for slow shipping causes many shoppers
to abandon their online purchase in the moment.

21. Shoppers now expect same-day or one to two-day
shipping thanks to the ecommerce giant.
83% of shoppers think ‘fast shipping’ means within
two days!

22. IN-STORE STILL MATTERS

23. Consumers are STILL shopping in-store and returning
customers do spend MORE.
Even though future trends point to online, mobile,
and social commerce taking off, nearly 90% of
purchases still happen in-store.

24. It costs 5-10x MORE to acquire a new customer than
it does to sell to an existing one.
AND returning customers spend 67% more than first-
time customers.

25. CUSTOMERS
WANT MORE

26. Customers want a personalized experience.

27. By 2020, customer experience will become the #1
factor for shoppers as the key brand differentiator,
overtaking price and product.

28. TECHNOLOGY IS TAKING
OVER BRICK-AND-MORTAR

29. Beacons, Smart Shelves, and Retails Apps are just
a few examples of technology flooding into the
brick-and-mortar experience.

30. With more options come more responsibilities (for retailers).
Shoppers now have an array of options to choose from and are
looking for options that save them time and money. Having
an omnichannel presence and creating seamless, personalized
experiences across each channel is now a requirement.
ARE YOU EQUIPPED
FORSUCCESSIN2017?

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32. http://www.businessinsider.com/retail-and-e-commerce-omnichannel-market-size-product-categories-2016-10
https://nrf.com/news/whats-next
http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-cyber-monday-largest-online-sales-day
https://www.internetretailer.com/trends/sales/us-e-commerce-sales-2013-2017/
http://www.invespcro.com/blog/mobile-commerce/
http://www.practicalecommerce.com/articles/98218-5-Ways-to-Improve-Mobile-Commerce-in-2016
http://www.forbes.com/sites/tomward/2016/11/22/5-social-media-trends-that-will-change-the-game-in-2017/#320367f81d99
https://www.metrilo.com/blog/ecommerce-trends-2017/
http://www.forbes.com/sites/theyec/2016/05/27/mobile-commerce-trends-for-the-second-half-of-2016/2/#5d2a248875ed
https://www.nchannel.com/blog/retail-trends-2017/
SOURCES