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AdWords Revealed: Why Most B2B Companies Fail at Pay Per Click

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AdWords
Revealed:
Why Most B2B Companies
Fail at Pay Per Click
93% of B2B buyers
use search engines
such as Google to
begin the buying
process.
Using Google AdWords, search
ads can be displayed in front
of local B2B buyers in need of
products and services.
Businesses can turn
searches into leads
and leads into
customers.
Google wants businesses to think an
AdWords account can be set up in
minutes, and leads will just
pour in.
Piece of cake right?
Businesses jump straight into
battle, without any kind of
planning, strategy or optimization.
Poorly organized accounts
are given a poor quality
score, which results in a
higher cost per click.
Low quality scores may
even prevent ads from
being displayed.

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AdWords Revealed: Why Most B2B Companies Fail at Pay Per Click

  • 1. AdWords Revealed: Why Most B2B Companies Fail at Pay Per Click
  • 2. 93% of B2B buyers use search engines such as Google to begin the buying process.
  • 3. Using Google AdWords, search ads can be displayed in front of local B2B buyers in need of products and services. Businesses can turn searches into leads and leads into customers.
  • 4. Google wants businesses to think an AdWords account can be set up in minutes, and leads will just pour in. Piece of cake right?
  • 5. Businesses jump straight into battle, without any kind of planning, strategy or optimization.
  • 6. Poorly organized accounts are given a poor quality score, which results in a higher cost per click. Low quality scores may even prevent ads from being displayed.
  • 7. Advertisers end up paying for completely unrelated clicks. Ads for a B2B product such as data storage may appear on searches for info about firewood.
  • 8. Companies fight with their competition in the fierce bidding war to be ranked number one on a search. Businesses drastically overpay for clicks in the process.
  • 9. Advertisers kill any chance of converting leads with poorly optimized landing pages. Most visitors hit the back button within 5 seconds of arriving. The worst offenders are those that link to the homepage.
  • 10. Businesses don’t have time to experiment with A/B tests, and never discover the most effective messaging that appeals to B2B buyers. Lack of testing results in poor conversion rates and a high cost per lead.
  • 11. Landing pages typically have either too many calls-to-action, or none at all. Frustrating user experiences fail to produce conversions and leads.
  • 12. Too many brave business owners have tried and failed at taming the Google AdWords beast. Focus on running your business, let us generate qualified leads for your company. Start today with a $100 credit towards your AdWords campaign.
  • 13. Contact Us Send an email: sales@ecoastsales.com Give us a ring: 877.766.7355 Connect with eCoast Visit us on the web: ecoastsales.com Read our blog: blog.ecoastsales.com Follow us on Twitter: twitter.com/ecoast Like us on FaceBook: facebook.com/ecoast Share this eBook © Copyright 2010 eCoast eBook Designed and Written by Ricky Henderson