My presentation on Enterprise Social Media as a hidden treasure on #socbiz12 on May 15th in Rotterdam (socbiz.nl). Since the ROI (both direct cost savings as cognitive surplus) are rather obvious.

1. Enterprise Social Media – The hidden treasure

2. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com

4. 2010 s
Social
2000 s Mobile
Revolution
1990 s Cloud
1980 s Desktop Computing
Client/Server Cloud
1970 s Mini Computing Computing
1960 s
Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps Apps
Apps Apps

8. Social tools a disruptive technology?

9. I see you’re wasting
company time,
would you like help
with that?

10. Discovering your hidden treasure
(calculation based on an organization of 1000 people)

12. Costs

14. Fees

15. Avg. €3 - €15 euro
per user per month

16. 1000 x 15 x 12 = €180.000

17. Administration

18. 1 FTE per year

19. €50.000

20. Implementation

21. 4 FTE for three months

22. €50.000

23. Training

24. 2 trainers training
1000 people for 1 hour

25. €25.000 (employee time)
+
€50.000(trainers have to be paid)

26. Fees: 180.000
Adminstration: 50.000
Implementation: 50.000
Training: 75.000
Total: €355.000

28. Key Finding: People Invest Their Time Differently
Transactional/Process
Leader/Executive People Manager Knowledge Worker
Execution Worker
New Employee Administrative Assistant Contributor Networker
Professional Track/SME Mobile Worker/Road Warrior
Relationship Management/Decision Making
Knowledge Work
Collaboration
Business Processes

29. Your Business Case
(assuming an employee costs €25 per hour)

30. Decrease time to solution

31. 13 incidents per year
500 people affected
For 1 hour per incident
Save 33%

32. Solve the problem
500 x 0.33 x 13 x 25 =
€53.625

33. Reduce duplicate work

34. 10 projects
10 people doing duplicate work
80 hours duplicate work
per year per team

35. Solve the problem
10 x 80 x 9 x 25=
€180.000

36. Improved productivity

37. 20% of the employees are highly engaged
Save 1 hour per week in productivity

38. Solve the problem
1000 x 0.20 x 1 x 40 x 25 =
€200.000

39. Improved productivity (2)

40. 20% of the employees are less highly
engaged
Save 0.5 hour per week in productivity

41. Solve the problem
1000 x 0.20 x 0.5 x 40 x 25 =
€100.000

42. Onboarding

43. Every year there is a 5% turnover in
employees
Onboarding takes 5 days
Save 40% in onboarding

44. Solve the problem
1000 x 0.05 x 2 x 8 x 25 =
€20.000

45. Meetings

46. 80% of the employees have meetings for
20% of their time
Reduce 50% of the meetings
Free up 30% of their time

47. Solve the problem
1000 x 0.8 x 8 x 0.3 x 25 =
€48.000

48. Telephone

49. 600 people with an
average of 4 conversations per day
3 minutes per conversation
€0.01 costs per minute

50. Solve the problem
600 x 4 x 3 x 0.01 x 200=
€14.400

51. Travel

52. 100 people
have 4 meetings per month which requires
travel
50% of the attendees have to travel
Avg cost to travel is €50

53. Solve the problem
100 x 4 x 0.5 x 50 x 12 =
€120.000

54. International travel
Solve the problem
100 x 4 x 0.5 x 750 x 12 =
€1.800.000

55. Decrease solution time: 53.625
Reduce duplicate work: 180.000
Improve productivity: 300.000
Onboarding: 20.000
Meetings: 48.000
Telephone: 14.400
Travel 120.000
Total: €736.025
Or €2.416.025 including international travel

56. Year 1
Costs: €355.000
Benefits €736.025
Positive return €481.025

57. Year 2
Costs: €230.000
Benefits €736.025
Positive return €506.025

58. We haven’t even talked about

59. Finding experts faster

60. Reducing Office Space

61. Increase employee retention

62. Increased innovation

63. Process optimizations

64. Eliminating email

65. Collaborating with your customers

66. Social as a job will disappear

67. Typist

68. Williamina Fleming (May 15, 1857 – May 21, 1911, standing) with her computers in the
astronomy department at Harvard in the late 1800s, hired to carry out the mathematical
calculations required to classify stars.

69. Social will be in every enterprise in the
upcoming 5 years

70. With or without you
Though with a solid and obvious
business case

72. Rick Mans
Capgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com