General Motors Presentation 2007

Summary ,[object Object],[object Object],[object Object],[object Object]

Research Question ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Industry Overview

[object Object],[object Object],[object Object],[object Object],Company Profile

[object Object],[object Object],[object Object],[object Object],Current Marketing Situation

[object Object],[object Object],[object Object],[object Object],Current Position

[object Object],[object Object],Survey Analysis ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Strengths and Weaknesses ,[object Object],[object Object],[object Object],[object Object]

Findings ,[object Object],[object Object],[object Object],-Surveys -Focus Groups -Personal Interview

Findings I ,[object Object],[object Object],[object Object],-Surveys -Focus Groups -Personal Interview Preferences toward

Findings II -Surveys -Focus Groups -Personal Interview Does fuel economy influence your decision to purchase a hybrid vehicle? Choice Frequency 1 0 2 3 3 8 4 12 5 28

Other Research Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object]

General Motors Presentation 2007

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General Motors Presentation 2007