4. YOUR GOAL
USE YOUR BRAND TO MARKET (sell)
YOUR PRODUCTS & SERVICES TO YOUR FANS.
5. BRAND IS YOUR IDENTITY
YOUR BRAND IS YOU
IT COMPLIMENTS YOUR QUALITIES
IT COMMUNICATES TO PEOPLE
IT ATTRACTS CUSTOMERS
6. THERE IS AN AUDIENCE
FOR EVERY BRAND
Find YOUR AUDIENCE
Allow YOUR AUDIENCE to FIND YOU
7. WHAT IS YOUR BRAND
YOUR NAME
YOUR IMAGE
YOUR TALENTS
YOUR PERSONA
8. YOUR BRAND NAME
YOUR NAME (Personal Name or Business Name)
STYLIZED LOGO (Identifies Who You Are)
9. YOUR BRAND IMAGE
YOUR PROFESSIONAL IMAGES (PHOTOSHOOT)
USE TO PERSONIFY YOUR PRODUCTS AND SERVICES
10. YOUR BRAND IMAGE
IDENTIFY WHO YOU ARE
HIGHLIGHT YOUR DISTINCTIVE PHYSICAL ATTRIBUTES
1.
2.
3.
Ex. JLO’s Backside…India Arie’s Natural Hair
11. YOUR BRAND TALENTS
IDENTIFY WHAT YOU DO BEST
HIGHLIGHT YOUR CREATIVE & PROFESSIONAL TALENTS
1.
2.
3.
Ex. Beyonce’s Voice & Dancing Skills…Gisele’s Model Walk
Ex. Oprah’s Conversational Skills
12. YOUR BRAND IDENTITY
YOUR AGE DEMOGRAPHIC (GENERATION)
YOUR RACE
YOUR CULTURAL BACKGROUND
YOUR LANGUAGE
YOUR RELIGION
YOUR SEXUAL PREFERENCE
13. YOUR BRAND IDENTITY
WHERE YOU ARE FROM
CITY, STATE, COUNTRY
WHERE YOU LIVE
CITY, STATE, COUNTRY
14. YOUR BRAND PERSONA
YOUR PERSONALITY DETERMINES
YOUR BRAND PERSONA
EMBRACE & PROMOTE PRODUCTS & SERVICES
THAT FIT WITH YOUR PERSONALITY TYPE
15. YOUR BRAND PERSONA
CHOOSE A NICHE
FAITH BASED PERSONA
Promote Faith & Harmony ex. Mary Mary
INTELLECTUAL BASED PERSONA
Promote Knowledge & Education ex. Cathy Hughes & Debra Lee
REBEL BASED PERSONA
Promote Boldness & Nonconformity ex. Rihanna
16. YOUR BRAND PERSONA
CHOOSE A NICHE
HUMOR BASED PERSONA
Promote Comedy & Fun ex. Maya Rudolph (SNL)
100% REALNESS BASED PERSONA
Promote Realness & Modesty ex. India Ari
MOTHERLY BASED PERSONA
Promote Strong Motherly Roles ex.Phylicia Rashad
17. YOUR BRAND PERSONA
CHOOSE A NICHE
DIVA BASED PERSONA
Promote Confidence & Empowerment ex. Beyonce
CREATIVITY BASED PERSONA
Promote Artistry & Thought ex. Maya Angelou
EXPLORATION BASED PERSONA
Promote Adventure & Challenge ex. Amelia Earhart
18. YOUR BRAND PERSONA
CHOOSE A NICHE
SEDUCTION BASED PERSONA
Promote Love & Affection ex. Marilyn Monroe
COURAGEOUS BASED PERSONA
Promote Strength & Athleticism ex. Laila Ali
19. ALWAYS KEEP YOUR FANS
(CUSTOMERS) IN MIND
KNOW WHO YOUR BRAND ATTRACTS
KNOW WHY THEY’RE ATTRACTED TO YOUR BRAND
KNOW THE BEST WAY TO COMMUNICATE TO THEM
20. WHO DOES YOUR
BRAND ATTRACT?
YOUR BRAND ATTRACTS THOSE THAT SHARE YOUR:
PERSONA & IDENTITY
LIKES & DISLIKES
PHYSICAL ATTRIBUTES (or desires)
21. BRAND YOU
PRODUCTS & SERVICES
YOUR INITIAL LAUNCH
A REFLECTION OF YOUR BEST TALENT
WHAT DO YOU DO BEST?
Music, Film, Modeling, Business Ownership, etc.
22. BRAND YOU
INITIAL LAUNCH
BRAND NAME
Packaging
BRAND IMAGE
Packaging
YOUR BEST TALENT
MARKET TO YOUR NICHE
23. COMMUNICATE TO YOUR
FANS (CUSTOMERS)
WHERE DO THEY SHOP? (ONLINE/OFFLINE)
Market Your Branded Products & Services There
WHO CURRENTLY PROVIDES SERVICES TO THEM?
Create A Brand Partnership For Your Products & Services
WHAT DO THEY READ & WATCH & LISTEN TO?
Advertise Your Branded Products & Services There
24. BRAND YOU
IMAGE IS EVERYTHING
PROFESSIONAL PHOTOSHOOT
Brand Image
PROFESSIONAL NAME LOGO
Brand Image
25. BRAND YOU
IMAGE IS EVERYTHING
WEBSITE .COM
YourBrandName.com
Professional Logo & Professional Photo
Products & Services
Contact Details & Email Submission Form (For Fan Updates)
26. BRAND YOU
MORE EXPOSURE IS KEY
SET UP A BLOG
Separate From Your Brand Website (Additional Web Presence)
Funnel Fans to Brand Website
Your Current Events, Photos, Thoughts
Respond To Comments (Connect with Fans)
27. BRAND YOU
MORE EXPOSURE IS KEY
SET UP A FACEBOOK FAN PAGE (+LIKES)
SET UP A INSTAGRAM PAGE (+FOLLOWERS)
SET UP A TWITTER PAGE (+FOLLOWERS)
SET UP A YOUTUBE PAGE (PERFORMERS)
Funnel Fans To Your Brand Website & Blog
28. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
BUILD A TEAM THAT WORKS FOR YOUR BRAND
SEEK THE BEST REPRESENTATION
PERSONAL MANAGER
TALENT AGENT (CREATIVE TALENT)
PUBLICIST
29. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
PERSONAL MANAGER
Career Advice & Guidance
Long Term Guidance on Your Brand
Media Coaching (Interviews & TV Appearances)
30. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
TALENT AGENT (CREATIVE TALENT)
Finds You Creative Work
Places You In The Room With Decision Makers
31. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
PUBLICIST
Media Promotion of Your Brand
Media Mentions & Interviews (Print/Radio/TV)
Special Events (Public Appearances & VIP Invites)
Protection of Your Brand (Spin Negative Media Stories)
32. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
PERSONAL MANAGER + TALENT AGENT + PUBLICIST
=
ALWAYS STAY BUSY!!!
WORKING ON YOUR TALENT
NETWORKING WITH THE RIGHT PEOPLE AT THE RIGHT PLACES
MEDIA PROMOTION OF YOUR BRAND
33. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
NETWORK WITH THE BEST IN YOUR INDUSTRY
“It’s Who You Know”
Be Seen: RIGHT Places & RIGHT Events with the RIGHT people
PHOTO OPPORTUNITIES FOR THE BLOG & MEDIA
MATERIAL FOR YOUR BLOG & SOCIAL MEDIA FANS
34. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
A business man is someone who puts on a suit every day and goes
to work. That’s not what Jay does.
A business is a brand and operation. That’s what Jay is.
35. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
PERSONAL ASSISTANT
Handles Your Schedule & Takes Your Calls & Runs Your Errands
PERSONAL STYLISTS
Wardrobe Stylist & Hair Stylist (Image is Everything)
Crucial For Your Public Appearances
36. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
REFER MEDIA REQUESTS & BUSINESS PROPOSALS
“I’ll talk to my manager about it”
“Contact my personal assistant with the details”
“Contact my personal assistant for my schedule”
Accept Appearances ONLY IF Other Star Brands Attend
37. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
BUSINESS MANAGER
Handles Your Finances & Spending
ATTORNEY
Handles the Negotiations & Paperwork for Your Business Contracts
38. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
ENTOURAGE
Public Appearances & Hosting Events
Personal Photographer & Personal Bodyguard
DEMAND STAR TREATMENT
Transportation & Perks
Privacy & Space
39. BRAND YOU
YOUR FANS
Thank Your Fans & Make Them Feel Appreciated
BE ASSOCIATED WITH OTHER STAR BRANDS
Star Customers & Star Parties & Star Relationships
ATTAIN A PROMINENT POSITION
Ex. Beyonce’s Super Bowl Performance & Gisele’s Victoria Secret Show
40. BRAND YOU
ACCOMPLISH A NOTABLE ACHIEVEMENT
Ex. Beyonce’s Number 1 Albums
Gisele’s $25 Million Victoria Secret Deal
CONTROVERSY SELLS
Rivalry & the Erotic
SURPRISE YOUR FANS
Spontaneous Events & Product Releases
41. BRAND YOU
CROSS-PROMOTION
CROSS PROMOTE YOUR BRAND
You Are A Walking Product Placement
Launch New Projects With The Success of Your Initial Product
BRAND ENDORSEMENTS
Pursue Opportunities to be “the Face” of related Brands
Offer Fan Referrals & Photo Opportunities
42. BRAND YOU
CROSS-PROMOTION
BRAND LICENSING
Pursue Opportunities for related Brands to name a “line” after you
Offer Fan Referrals & Photo Opportunities
43. BRAND YOU
CROSS-PROMOTION
BRAND EMPIRE
AUTHOR- GUEST COLUMNIST
PUBLIC SPEAKER -WORKSHOPS
MEDIA EXPERT -TALK SHOW HOST
FASHION DESIGNER-RETAILER
ACTOR-WRITER-PRODUCER
SINGER-WRITER-PRODUCER
MODEL-PHOTOGRAPHER-FASHION SHOW PRODUCER
CHARITY-PHILANTHROPHY
SOCIAL ACTIVISM-POLITICAL OFFICE