Digital Tools for Cutting Edge Journalists

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Richard Sedley

Presentation from the 2009 Young Journalist' Academy Summer School

Education Technology Business

Young Journalists’ Academy Summer School 2009 Digital tools for the cutting edge journalist

Richard Sedley Director Customer Engagement cScape Group Course Director for Social Media, Chartered Institute of Marketing

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Boring! Get off the stage! How many times have you wished you could say this to a presenter at a conference? Or a demoer at DemoCamp? This workshop will help developers understand that doing demos is a marketing task because it generates demand for the software. Technologists and designers need to be able to create demand for their ideas. They need to be able to tell compelling stories that convince audiences that there is ‘wow’ in what they are doing. Successful demoers are more likely to raise money, have friends, and get laid.

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Project managers, product owners and most people who are NOT developers struggle with defining a heavily technical solution... And business analysts of the traditional nature have this technical nous, but struggle to make the transition to using agile frameworks because of the lingering hangover of BDUF/BRUF. Simply adding a BA to your team will likely create more problems than solutions without re-engineering the need to know all the facts into something that fits "just enough and Just in time". But it doesn't have to be this way. In this case study based presentation I explore exact the exact methods we used to upskill a Business analyst or requirements engineer, and massage their skillset into a key role that can insure that quality, detail rich stories go into any agile process, while bridging the communication gap and bringing a wealth of "Big Picture" thinking to the bite sized chunks of Scrum development.

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