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Yoast SEO for TYPO3 - TYPO3 Developer Days 2017

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Introduction to the Yoast SEO for TYPO3 plugin.

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Yoast SEO for TYPO3 - TYPO3 Developer Days 2017

  1. 1. Yoast SEO for TYPO3 OPEN SOURCE SEO SOLUTION Be prepared! Keep your smartphone / tablet / laptop close!
  2. 2. Introduction Hello! 2 Richard Haeser Development lead @ • 16 years of experience in PHP development • 7 years of experience in TYPO3 development • Married with Japke • Father of Koen (3y) and Hannah (0,75y)
  3. 3. Let’s check your knowledge
  4. 4. Yoast and Open source
  5. 5. 5 Why TYPO3?
  6. 6. Integration in TYPO3 6
  7. 7. Integration in TYPO3 & Magento Our goals 7 • Merge User experience of platform with user experience of Yoast • Solution to help the editor in creating the right content • The right information on the right place • Create an open source solution
  8. 8. Integration in TYPO3 & Magento TYPO3 - Demo Time 8 DEMO Sit back and enjoy the demo
  9. 9. Roadmap 9
  10. 10. Roadmap What to expect? 10 Version 1.0 Launch of version 1.1 Launch of version 1.2 Better integration in core Out Now! July 20 Q3 2017
  11. 11. What do I have to do as an integrator?
  12. 12. What do I have to do as an integrator? How to configure? 12 • Automatically adds robots instructions, description, canonical URL’s, Open Graph tags and Twitter cards • Make sure no other plugin is setting the SEO meta tags above • The check in backend uses title field from the database. All interentions from other extensions won’t be checked (at the moment)
  13. 13. What do I have to do as an integrator? What do you miss? 13 • Checking single views like news items? • Hreflang support? • …
  14. 14. • https://github.com/Yoast/Yoast-SEO-for-TYPO3 • Discuss on slack #yoast-seo-for-typo3 (https://typo3.slack.com) • Report issues and missing features • Create patches! What do I have to do as an integrator? Want to help? 14
  15. 15. 15
  16. 16. YoastCon Practical SEO 16 • 1 day conference focussed on SEO • Speakers: Joost de Valk (Yoast), Marieke van de Rakt (Yoast), Dixon Jones (Majestic) Marcus Tandler (Onpage.org), Karl Gilis (AG Consult), Lauro Crommons (Branded3), Rian Rietveld (Human Made), Andrea Fercia (Yoast), Ilya Grigorik (Google) • Several workshops: Keyword research, behind the scenes of Yoast SEO, Yoast SEO for TYPO3, Yoast SEO for Magento, Google Tag Manager, SEO copywriting, Accessibility
  17. 17. YoastCon Practical SEO 17 November 2, 2017 ‘De Vereeniging’ in Nijmegen, The Netherlands Ticket price: € 299 More information and tickets: yoast.com/conference
  18. 18. Richard Haeser DEVELOPMENT LEAD @ MAXSERV richard@maxserv.com @maxserv Questions? @haassie82