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The Guild of Motoring Writers
MIPAA Masterclass – March 2013

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The Guild of Motoring Writers
 The Guild of Motoring Writers
 The Guild Survey 2012
 What’s good?
 What’s not so good?
 Questions

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What is the Guild?

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In a nutshell…
 The leading association for motoring writers
 Founded 1944
 Link to MIPAA
 Link to SMMT
 The largest such organisation in the world

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Guild Charter
 Strive constantly by whatever means in its power to raise the
standard of motoring journalism
 Encourage motoring, motorsport and road safety
 Safeguard the interests of members in relation to the aims of
the Guild and to make representations, where necessary, for
facilities to enable them to better pursue their vocation
 Provide a link with fellow members all over the world
 Promote social evens for member and those interested in
motoring

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The Guild Survey
 Started in 1996
 … to help provide press offices with feedback
 150 journalists responded – both GoMW and non-GoMW
 Focus on ‘A listers’
 Annual state of motoring journalism report

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The 2012 findings
What the 2012 Guild Survey revealed…

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Today’s motoring writer
 Incresingly professional
 Increasingly busy
 Inreasingly multi-platform, deadline zero
 … UNDER PRESSURE!
 So what messages were in the 2012 Survey?

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Understanding
 Outlets
 What we need
 What’s being demanded from us
 Specifics for each

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Individualism
 Not one size fits all… ideally
 Leniency!
 Help us tailor within constraints

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Clarity
 Treat us like adults
 Professional relationship
 Be open – we can take the truth

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The details matter
 Printed press pack
 Images, images, images
 Speak up for UK with EU!
 And plenty more…

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Good things
What do journalists love?

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Big thumbs up in 2012 to…
 Photographers on events
 Video content
 SMMT and regional test days

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What areas could improve?
 Answer emails in hours/minutes
 Make sure everyone is product-aware
 Look at journalists’ outlets!

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Questions
Over to you…

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Thank you
 @richardaucock
 chairman@gomw.co.uk
 www.gomw.co.uk
 @gomw_uk
 facebook.com/gomwuk