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Music in Advertising,[object Object],Ba-Da-BaBa-Bahhh,[object Object]
Why Use Music in Advertising?,[object Object],Music is Memorable,[object Object],Gives Brand Consistency,[object Object],Give a Brand “Personality”,[object Object],Targets a Specific Audience,[object Object],Makes an Emotional Connection,[object Object],It Makes Radio Commercials Stand OUT!,[object Object]
Spinnaker Sound: A creative audio production house producing award-winning radio jingles. Working with radio advertisers, we       create memorable image and branding campaigns in the form of Jingles and Jingle Packages.,[object Object],Then..,[object Object],To Help Advertisers and their Radio Reps understand how we can contribute to their mutual success, we created…,[object Object]
MyRadioWorks is Spinnaker’s new program to help radio advertisers Stand OUT! ,[object Object],		… and gain more awareness and traction from their radio. ,[object Object],We  work with you and your rep to develop a new on-air image using custom-designed music.,[object Object], We’ll write and produce catchy, memorable Jingle Packages that deliver consistency, listener awareness, traffic … … and (most importantly!),[object Object],	 … NEW BUSINESS!,[object Object]
A Quick Tour of Our Facility,[object Object]
“The Gargoyles”,[object Object],  Home of Spinnaker Sound and MyRadioWorks,[object Object]
Spinnaker’s “Live” Room,[object Object]
Spinnaker Production: Voiceover,[object Object]
Spinnaker’s Client Lounge,[object Object]
Spinnaker Staff,[object Object],Alex Whittaker-Partner C.D./Producer/Music,[object Object],Jon Rowthorn-Partner Admin/Production,[object Object],Rice Honeywell-Partner Client Services,[object Object],Richard Sera,[object Object],Staff Composer,[object Object],Matt Ball ,[object Object],Audio Engineer,[object Object]
Creative Is King!,[object Object],     “Study after study have confirmed that Radio Advertising is very effective … and performs even better when more attention is paid to the creative content”,[object Object],	“Radio Ads that utilize GOOD creative have proven to be the most engaging with consumers”,[object Object],Radio Ad Lab Study “Engaging Emotions through Effective Radio Ads”,[object Object]
Jingles Work! ,[object Object],	Aided by simplicity, catchiness and repetition, Jingles insidiously attach themselves to your cerebral cortex, and nothing can dislodge them, short of having another jingle catch your attention.,[object Object]
What is a Jingle Package?,[object Object],A “suite” of 5-10 radio commercial templates, built around your company’s “theme-song”,[object Object],They use custom-created catchy words and music, and most importantly, REPETITION; properly-designed to support your new on-air brand.,[object Object],Jingle Packages serve as a consistently-branded platform upon which to promote your ongoing messages in the form of branding and offer spots.,[object Object],Every Jingle Package “cut” ends with a strong, memorable “Audio Logo”,[object Object]
Benefits of a Jingle Package,[object Object],How Can They Help Your Advertising?:,[object Object],Brand Consistency is Key to top-of-mind awareness,[object Object],A Jingle Package GivesYour Brand a UNIQUE on-air “personality”,[object Object],Good Creative Becomes Familiar Faster – Your Radio is Working Harder,[object Object],Helps Your Company Appear More Established – And More Successful,[object Object],Lends Greater Flexibility to Your Ongoing Campaigns and Messaging,[object Object],A Jingle Package Makes Your Company  Stand Out On Air –,[object Object],						 and Stand OUT from Competitors!,[object Object]
We Create Jingles… and Happy Customers!,[object Object],The effectiveness of our radio campaigns has increased dramatically since we started working with Spinnaker Sound. Their truly professional approach, attention to detail and commitment to creative excellence have given our radio spots the breakthrough quality we were looking for. In our market they’ve helped us raise the bar of our promotional efforts and given a a definite lift to our sales results. Their work has been met with rave reviews and positive reaction from staff and customers alike.,[object Object],Randy Holyk – Manager, Advertising and Communications, Canadian Automobile Association, Manitoba,[object Object],	“This is the kind of stuff you’re getting known for, Well Done. We’re proud to play it.”,[object Object],Mark Rogers – General Sales Manager, Jim Pattison Broadcast Group, Vancouver, BC,[object Object],	“Our results were with radio were great in due, in large part to Spinnaker Sound”,[object Object],Lisa Wise – Marketing Director, Swimco Swimwear,[object Object],	“I’m extremely happy to be working with Spinnaker Sound. Their production quality is second-to-none. My sense is that their work on our campaigns directly impacted sales and I plan to use their services again… (and again!) in the future. The team at Spinnaker is hard working, connected the best voice talent in Vancouver, diligent and very easy to talk to. More than anything, they deliver top-quality ads that make our brand stand out because they never take the attitude that “good.. is good enough” If you’re looking for people who take the time to understand your brand and who work extremely hard to make you happy, work with Spinnaker Sound. I recommend them without a single reservation.”,[object Object],Mark Majewski – National Marketing Director, Nando’s Restaurants, Canada,[object Object]
Why Spinnaker Sound?,[object Object],A Few Good Reasons:,[object Object],Big Market Creative and Production at Small Market Prices ,[object Object],We’re Specialists in Radio Production – It’s In Our DNA!,[object Object],We’ve Delivered over 1000 Jingles and Radio Spots,[object Object],We’ve Won Local, Regional and National Awards,[object Object],We Own our State-of-the-Art, Client-Friendly Facility,[object Object],We Work WITH you …and NEVER Bill Until You’re Completely Happy,[object Object]
What are the Steps to Creating a Jingle Package? ,[object Object],Schedule a Creative Conference.,[object Object],We start with lyrics, writing a piece that captures your brand.,[object Object],Submit lyrics for your approval – tweak as required.,[object Object],Write and produce original music as discussed.,[object Object],Submit “demo” theme song with words and music for approval.,[object Object],On approval of rough music mix, we’ll book the singers and sessions.,[object Object],Deliver your “Company Theme Song” for approval.,[object Object],On full-sing approval, we cut the master into 5-10 edits.,[object Object],Deliver Final Mixes to You and the Station’s Production Department.,[object Object]
Spinnaker Sound,[object Object],“Why Buy a Jin-gle… A-ny Where Else??”,[object Object]
For more information on Spinnaker’s “MyRadioWorks” program,[object Object], Click: http://www.myradioworks.com,[object Object],To book a no-obligation meeting or conference call:,[object Object],Call Rice at:,[object Object],(Toll Free) 1-888-774-6623 ext 103,[object Object],rice@spinnakersound.com,[object Object]

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Hinweis der Redaktion

  1. Let’s take a quick tour, shall we?
  2. Any Questions?Ask if I would be permitted to contact the reps individually to give them this talk. Mention that I would be int. in showing up if there were some reps’ clients who were ready to discuss and move forward with this.