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Personal Branding
22 TIPS FOR STUDENTS AND RECENT GRADUATES
by Ricardo Sousa
Hello,
Belgrade.
work supported by
Ricardo Sousa
CEO
good afternoon?
zzzzz
today we’re talking about
YOU
but first a bit of context about
ME
my name is Ricardo Sousa
and I didn’t have a ton of things
going for me.
BORN HERE
BORN HERE
BORN HERE
I didn’t get to do this
on my free time.
I sing even poorer
than him.
12
Not a great football
player…
WHAT NOW?
MOVE YOUR A**
BERLIN. ‘SAUDADE’
Könrad
we’re in the business of helping businesses
Over the last two years we’ve been fortunate enough to work with some pretty amazing brands
across our different areas of e...
but, back to you…
formal explanation
personal branding
is a marketing strategy that
involves creating a differentiated
name and image - often...
informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable
informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable
gettin...
informal explanation
WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
making more money
becoming more memorable
gettin...
YOU WON’T BE RONALDO
YOU WON’T BE RONALDO
NOOOOOO
<?php
echo “NO WAY!”;
?>
BUT
yourself.
You will be
[1] UNDERSTAND WHAT A BRAND IS
[2] WHAT ARE YOU?
© JRandomF @ FLICKR
[3] FIND YOUR TALENT AND HIGHLIGHT IT
[4] HAVE A PLAN
jose.jhg @ Flickr
[5] TRAVEL TO WIDEN YOUR HORIZONS
[6] GET A PROFESSIONAL PRESENCE
[7] GET SOME BUSINESS CARDS
[8] NETWORK, MEET PEOPLE: ONLINE &
OFFLINE
[9] TAKE CONTROL OF SOCIAL MEDIA
[10] USE SOCIAL MEDIA TO GET NOTICED
BE ACTIVE. SHARE THINGS THAT MATTER. CONNECT WITH OTHERS.

GET CONNECTIONS. GET NOTIC...
[11] START A BLOG / JOIN ONE
[12] WHAT WILL THEY FIND
MIND YOUR FACEBOOK AND OTHER SOCIAL PRESENCES…
© popsugar
© I'll Never Grow Up FLICKR
[13] GET MENTORS
PEOPLE WHO HELP YOU MAKE WISE DECISIONS
[14] DO THINGS FOR FREE
BECAUSE THOSE CAN LEAD TO GREAT, PAID THINGS
[15] DON’T MISS OPPORTUNITIES
THEY MIGHT NOT COME AGAIN.
[16] LEARN HOW TO INTRODUCE YOURSELF
TO GET ‘PORTFOLIO’/WORK DONE, TO SHOW YOUR VALUE
[17] TELL A STORY
SPREAD OUT FACTS ARE LESS RELEVANT THAN A COMPELLING STORY.
[18] PAST WORK AS ‘CASE STUDIES’
[19] ALWAYS SHOW VALUE
[20] ASK vs. EXCHANGE
60
[21] BE CONSISTENT
ALWAYS PRESENT IT CONSISTENTLY. BEING INCONSISTENT DRIVES FEAR.
[22] BE CONFIDENT, NOT ARROGANT.
THE TWO ARE A LINE AWAY, BUT MAKE ALL THE DIFFERENCE.
© Rooney @ Flickr
irresistible VS. irreplaceable
JUMP. TRUST.
QueroVIAJAR!
• foto de filho a pedir atenção de pais
YES,
WILL BE HARD.
YOU’LL MAKE
MISTAKES
BUT IS
WORTH IT.
MOVE YOUR
A**
Хвала вам
MY WORK IS SPONSORED BY:
black@colorelephant.com
speaking@ricardosousa.me - for engagements
www.ricardosousa.me ...
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
Personal Branding - 22 Tips To Students and Recent Graduates
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Personal Branding - 22 Tips To Students and Recent Graduates

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A presentation first given at the Student Economic Summit, in Belgrade with 22 Tips to students and recent graduates on how to create their own personal brand and therefore be better prepared to their first job or to start their company

Veröffentlicht in: Marketing

Personal Branding - 22 Tips To Students and Recent Graduates

  1. 1. Personal Branding 22 TIPS FOR STUDENTS AND RECENT GRADUATES by Ricardo Sousa
  2. 2. Hello, Belgrade. work supported by Ricardo Sousa CEO
  3. 3. good afternoon? zzzzz
  4. 4. today we’re talking about YOU
  5. 5. but first a bit of context about ME
  6. 6. my name is Ricardo Sousa and I didn’t have a ton of things going for me.
  7. 7. BORN HERE
  8. 8. BORN HERE
  9. 9. BORN HERE
  10. 10. I didn’t get to do this on my free time.
  11. 11. I sing even poorer than him.
  12. 12. 12 Not a great football player…
  13. 13. WHAT NOW?
  14. 14. MOVE YOUR A**
  15. 15. BERLIN. ‘SAUDADE’ Könrad
  16. 16. we’re in the business of helping businesses
  17. 17. Over the last two years we’ve been fortunate enough to work with some pretty amazing brands across our different areas of expertise. We’ve helped their brands with digital solutions.
  18. 18. but, back to you…
  19. 19. formal explanation personal branding is a marketing strategy that involves creating a differentiated name and image - often using a logo and/or tag line - in order to establish a presence in the consumer's mind and attract and keep customers. belonging or relating to a particular person we will look at ways to differentiate yourself from others by creating your personal brand that highlights your characteristics and makes you more memorable and identifiable.
  20. 20. informal explanation WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU:
  21. 21. informal explanation WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU: making more money
  22. 22. informal explanation WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU: making more money becoming more memorable
  23. 23. informal explanation WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU: making more money becoming more memorable getting a better job
  24. 24. informal explanation WE WILL LOOK AT WAYS TO INCREASE THE CHANCES OF YOU: making more money becoming more memorable getting a better job having better luck with boys/girls << without having to go to prison or look like that
  25. 25. YOU WON’T BE RONALDO
  26. 26. YOU WON’T BE RONALDO NOOOOOO
  27. 27. <?php echo “NO WAY!”; ?>
  28. 28. BUT
  29. 29. yourself. You will be
  30. 30. [1] UNDERSTAND WHAT A BRAND IS
  31. 31. [2] WHAT ARE YOU?
  32. 32. © JRandomF @ FLICKR [3] FIND YOUR TALENT AND HIGHLIGHT IT
  33. 33. [4] HAVE A PLAN jose.jhg @ Flickr
  34. 34. [5] TRAVEL TO WIDEN YOUR HORIZONS
  35. 35. [6] GET A PROFESSIONAL PRESENCE
  36. 36. [7] GET SOME BUSINESS CARDS
  37. 37. [8] NETWORK, MEET PEOPLE: ONLINE & OFFLINE
  38. 38. [9] TAKE CONTROL OF SOCIAL MEDIA
  39. 39. [10] USE SOCIAL MEDIA TO GET NOTICED BE ACTIVE. SHARE THINGS THAT MATTER. CONNECT WITH OTHERS.
 GET CONNECTIONS. GET NOTICED.
  40. 40. [11] START A BLOG / JOIN ONE
  41. 41. [12] WHAT WILL THEY FIND MIND YOUR FACEBOOK AND OTHER SOCIAL PRESENCES… © popsugar
  42. 42. © I'll Never Grow Up FLICKR [13] GET MENTORS PEOPLE WHO HELP YOU MAKE WISE DECISIONS
  43. 43. [14] DO THINGS FOR FREE BECAUSE THOSE CAN LEAD TO GREAT, PAID THINGS
  44. 44. [15] DON’T MISS OPPORTUNITIES THEY MIGHT NOT COME AGAIN.
  45. 45. [16] LEARN HOW TO INTRODUCE YOURSELF TO GET ‘PORTFOLIO’/WORK DONE, TO SHOW YOUR VALUE
  46. 46. [17] TELL A STORY SPREAD OUT FACTS ARE LESS RELEVANT THAN A COMPELLING STORY.
  47. 47. [18] PAST WORK AS ‘CASE STUDIES’
  48. 48. [19] ALWAYS SHOW VALUE
  49. 49. [20] ASK vs. EXCHANGE
  50. 50. 60 [21] BE CONSISTENT ALWAYS PRESENT IT CONSISTENTLY. BEING INCONSISTENT DRIVES FEAR.
  51. 51. [22] BE CONFIDENT, NOT ARROGANT. THE TWO ARE A LINE AWAY, BUT MAKE ALL THE DIFFERENCE. © Rooney @ Flickr
  52. 52. irresistible VS. irreplaceable
  53. 53. JUMP. TRUST.
  54. 54. QueroVIAJAR! • foto de filho a pedir atenção de pais YES, WILL BE HARD.
  55. 55. YOU’LL MAKE MISTAKES
  56. 56. BUT IS WORTH IT.
  57. 57. MOVE YOUR A**
  58. 58. Хвала вам MY WORK IS SPONSORED BY: black@colorelephant.com speaking@ricardosousa.me - for engagements www.ricardosousa.me / www.colorelephant.com +351 916 743 868

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