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Final project of apple inc. (riasat minhas)

  1. Introduction: Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and services. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. As of July 2011, the company operates 317 retail stores in ten countries, and an online store where hardware and software products are sold.
  2. The Evolution of apple inc. The beginning: Apple’s history starts with the story of two young and exceptional who began building a computer in their garage and launched the microcomputer revolution. It’s the story of two ‘ Steve's’:- Stephen G and Steven P Jobs. In the beginning : Apple's first headquarter was the Jobs' parents garage where Jobs and his friends design their first computer kit : the Apple I .
  3. Apple Computer, Inc., focus on designing and manufacturing consumer electronics and closely related software products As of September 2007, the company operates 194 retail stores in the United States, and more in the United Kingdom, Japan, Canada, and Italy For a variety of reasons, range from its thinking of comprehensive visual design to their advertising campaigns, Apple has create a separate reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand, particularly in the United States.
  4. Apple TV iPad (Original, 2) iPhone (3G, 3GS, 4) iPod (Classic, Nano, Sh uffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro) Mac OS X iOS iTunes iWork QuickTime iLife
  5.  Company Profile Established: on April 1, 1976 Founders: Steve Jobs, Steve Wozniak Industry: Computer Hardware Computer software Consumer electronics Digital distribution Key Point: Total Revenue: US $ 65.23 billion(FY 2011) Profit: US $ 14.01 billion(FY 2011) Employees:49,400 No. of Locations: 317 retail stores in the world.
  6. 1976 Apple Computer Company founded. 1983 -1984 John Sculley becomes president and CEO. Apple airs “1984” during Super Bowl. 1985 Jobs forced out of company 1993 Sculley forced out. 1997 Steve Jobs returns to Apple. 2007 Apple changes name from Apple Computer to Apple, Inc.
  7. 2006 1997 1977 1975
  8. 1977 Apple II (first personal computer)  Cost $1,298  1 MHz microprocessor and 4-48 KB of RAM. 1983-Lisa  Cost $10,000  5 MHz processor and 1 MB of RAM. 1984 Macintosh  Cost $2,495  8 MHz processor and 128-512 KB of RAM. *1985 Steve Job’s forced out 1987 Macintosh II  Cost $3,898  16 MHz processor and 128-512 KB of RAM. *1997 Steve Job Returns TODAY…
  9. 1998 iMac- All-In-One  Cost $1,299  233 MHz processor, 256 Mb of RAM and  4 GB of Storage Space. 2002 iMac- All-In-One  Cost $1,299  700/800 MHz processor, 1 GB of RAM and  60 GB of Storage Space. 2008 iMac- All-In-One  Cost $1,199-$2,199  20” – 24” screens.  2.4-3.06 GHz processor, 4 GB of RAM, and  250-500GB of Storage Space.  CD / DVD burner drive.  iSight camera- you can video chat with friends and family.  iLife ’08-photo, iDVD, iWeb: create a photo book, make a movie, build a blog, compose a song, etc…
  10.  160 GB iPod Classic: $349  40,000 songs for  Weighs 5.7 ounces  200 hrs of video  Photo Album  2.5-inch Color Display  4 GB iPod Nano: $199  2,000 songs for  iPod nano commercial  2 GB iPod shuffle: $69  500 songs
  11.  16 GB G3 iPhone $349  Cell phone  iPod Touch  GPS  App Store  Calendar  Internet: browse the web, e-mail, weather, take notes, view maps, etc...
  12.  VISION “Man is the creator of change in this world. As such he should be above systems and structures, and not lower to them..”  MISSION “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
  13. Strengths:  Retail Store  Products/Branding  Steve Jobs  Marketing/ Advertising  Innovation Weaknesses:  Non-Compatibility  Price  Differentness Opportunities:  Stock Investments  Goodwill Threats:  Copy-Cat Products  Market Share-PC’s  Steve Jobs Death
  15. Apple’s Competition
  16. Industry View  Apple Inc. competes in the Technology Industry, Their focus is:  Computers  Cellular Phones  Online music  Software  Computer accessories  The Technology Industry is highly competitive and characterized by rapid technological advances in both hardware and software. Because Apple participates in several components of the highly dynamic Technology Industry, Apple’s strategy has been to be an Innovator rather than a follower.  Apple’s Greatest competitor is the Microsoft Corporation.
  17.  The Company manages it business on a geographic basis. The operating segments consist of Americas, Europe, Japan, and Retail. 48% 23% 5% 17% 7% Geographical Sales Americas Europe Japan net Retail Other Segments
  18.  In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:  Mac Hardware Engineering  Software Engineering  Applications  iPod Engineering  Marketing  Sales  Operations  Information Systems and Technology  Legal  HR  Apple Care  Finance  Retail
  19. Apple evokes a loyalty from its workers that information only leaves its campus when Steve Jobs takes the stage to make public it. Secrecy at Apple is not just the popular communication strategy, but it is baked in to their corporate culture.
  20.  Creative Freedom “ Apple create more than any other consumer electronic company.” • Relaxed Atmosphere “Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices filled with comfortable couches and huge picture windows make work time a pleasure.” • Passion for the products "There's a passion for products and attention to the most minute details," posted a Mac specialist.
  21.  Apple provides advancement opportunities for employees who start as low as concierge in a retail store to quickly move up to corporate positions with in the company.  Newly graduated students have a chance to work at Apple Inc. through their New Grad. Employment Opportunity-No experience needed!  Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward.”
  22. Strength of Business Strategy: Strategy its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design. Continual investment in research and development is critical to new products and technologies. Continual refinement of already established products
  23.  Apple Inc. marketing campaigns have focused on comparing PC’s and Mac’s. They have tried to educate the consumer electronic population about Mac computers.  Their campaigns have been geared to a younger generation using pop culture music and flashy visuals.  PC vs Mac commercials are really geared toward pointing out the flaws in PC’s and have been a huge strength for Apple’s Marketing.
  24.  1997: “Think Different” ad campaign was created  2002: “Apple Switch” ads  2006: “Get a Mac” more famously known as PC vs. Mac
  25. For 35 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’. Apple, go on innovating…..
  26. By Risat Minhas Umar Farooq Mehwish