Creating a brand is a hard-hitting task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.

1. BUILDING A BRAND WITH
ONLINE DESIGN
By ICO Web Solutions
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2. Creating a brand is a hard-hitting task
There are many ways to approach branding and rebranding: you can
focus on the numbers and research; you can focus on customers or
bottom lines; but after your approach, you have to make moves.
The best way to build a brand is with DESIGN. Let’s break down this line
of thinking.
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3. Top methods to build a Brand:
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4. Not just logos, but visual identities
 Misconception: that a brand is a logo
 People are visual
 A brand is typically signified or recognized by their logo
 With design, you have the ability to control what people
see and how they see and remember your brand.
 A logo is great, but an entire identity is much better.
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5. Not just a web designer, an
interaction designer
 Brands are businesses that put their connection with the
customer first
 An interaction designer is someone who strives to
create useful and usable products or services.
 Develop user-centered designs
 Hire a designer who can help design a way to interact
with customers
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6. Not just ideas, but prototypes
 Designs give the ability to create examples and
prototypes
 Prototypes are helpful if you’re attempting to build a
brand and if you are looking for some type of funding.
 Prototypes invoke the same types of enticement for
customers already invested in brands. People do this
with mobile phones, shoes, etc.
 Controlling your ideas with design is totally possible with
prototyping.
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7. Not just projects, but a
way of thinking
 Design Thinking is basically a way of thinking where you
approach problem solving creatively
 Design has lots of power and control. It controls what
you feel, visualize and often where you go
 Responsible brands use this to create connections and
establish themselves with consumers
 The idea is not to break your business up into different
design projects, but to make it all one big problem that’s
approached creatively.
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8. Conclusion
 One cannot stress how powerful good design is. It’s
more powerful than any type of marketing
 Brands that are successful today know it and are using
design to flourish and practically take over the world
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9. Thank You
ICO Web Solutions
inquiry@icowebsolutions.com
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+91-844-738-0262, +1-408-705-2608 Templates
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10. Thank You
ICO Web Solutions
inquiry@icowebsolutions.com
Powerpoint
+91-844-738-0262, +1-408-705-2608 Templates
Page 9