These are the slides from my talk - "A Developer's Guide to Working with Marketing Teams". Given at WordCamp Dublin on 20th October 2019.

1. A DEVELOPER'S GUIDE TO WORKING WITH
MARKETING TEAMS
Rhys Wynne - @dwinrhys

2. (VERY BRIEF) INTRODUCTION
➤ Started Working with
WordPress in 2006.
➤ Worked as a Search
Engine Optimiser/
WordPress Developer
2006-2010.
➤ Worked as a pure digital
marketer for
2010-2012.
➤ Returned to WordPress
Development in 2012.
➤ Went freelance in 2018.

3. @rhyswynne - @dwinrhys
I’M A DEVELOPER WHO
(KINDA) KNOWS A BIT
ABOUT MARKETING

4. #WCBTNWordCamp Brighton 2019
MARKETERS LOOKING AT ME AT A MARKETING CONFERENCE
@rhyswynne - @dwinrhys

5. #WCBTNWordCamp Brighton 2019
MARKETERS EXPERIENCE OF DEVELOPERS
@rhyswynne - @dwinrhys

6. #WCBTNWordCamp Brighton 2019
BY THE END OF THIS PRESENTATION…
@rhyswynne - @dwinrhys

7. @rhyswynne - @dwinrhys
GET THEM
ON YOUR SIDE

8. @rhyswynne - @dwinrhys
1. FIND OUT THEIR
KEY PERFORMANCE INDICATORS
(KPIS)
AND ONE’S YOU CAN CONTROL

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➤ Body Level One
@rhyswynne - @dwinrhysWordCamp Brighton 2019 #WCBTN
ONES YOU CAN CONTROL - ON PAGE CHANGES
➤ Conversion Rate (UX Improvements)
➤ Rankings (Site Speed Improvements)
➤ Click Through Rate (Site Architecture)

10. @rhyswynne - @dwinrhys
YOU WON’T BE ABLE
TO CONTROL ALL OF
IT

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➤ Body Level One
@rhyswynne - @dwinrhysWordCamp Brighton 2019 #WCBTN
BE AWARE OF THINGS
➤ Conversion Rate (Poor PPC Campaign)
➤ Rankings (Marketing Team Builds Dodgy Links)
➤ Click Through Rate (Marketing Team Prioritises
Incorrect Page)

12. @rhyswynne - @dwinrhys
BE AWARE, BUT
DON’T BE JUDGED

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2. THE LIST!
(& HOW TO DEAL WITH IT)

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ASK FOR IT TO BE
PRIORITISED
(OR PRIORITISE IT FOR THEM)

15. @rhyswynne - @dwinrhys
GET GOOGLE ANALYTICS
& GOOGLE WEBMASTER
TOOLS ACCESS

16. #WCBTNWordCamp Brighton 2019
EXAMPLE KPI - IMPROVE CONVERSIONS
GA View: Behaviour >Site Content > Landing Pages

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EXAMPLE KPI - IMPROVE RANKINGS
GA View: Behaviour > Site Speed > Speed Suggestions

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GOOGLE PAGESPEED TOOL
https://developers.google.com/speed/pagespeed/insights/

19. #WCBTNWordCamp Brighton 2019
MOBILE FIRST & ALSO WORDPRESS SUGGESTIONS
https://developers.google.com/speed/pagespeed/insights/

20. #WCBTNWordCamp Brighton 2019
EXAMPLE KPI - IMPROVE CLICK THROUGH RATES
Google Webmaster Tools: Performance

21. @rhyswynne - @dwinrhys
IF ALL ELSE FAILS
ESTIMATE TIME & COST
FOR EACH TASK

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3. SOFT SKILLS

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SOFT SKILLS…
…ARE HARD

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MARKETING ISN’T A “BUILD IT
& THEY WILL COME” APPROACH
STOP SAYING IT

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AVOID MICROMANAGING
BUT MAKE THEM AWARE
OF CHANGES

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ASK WHY
&
EXPLAIN WHY

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DON’T ASSUME
KNOWLEDGE

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4. CLIENT/MARKETING/
DEVELOPMENT
RELATIONSHIP

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OFFER TO BE A
LIAISON

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➤ Body Level One
@rhyswynne - @dwinrhysWordCamp Brighton 2019 #WCBTN
LIAISE WITH OTHER PARTIES ON THEIR BEHALF
➤ In House Developers
➤ Designers
➤ Hosting Companies
Get the client’s approval first - may not be ultimately
possible (NDA’s)

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AGREE TO
BOUNDARIES

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HAVE ONE POINT OF
CONTACT

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5. DOCUMENT
EVERYTHING YOU
CHANGE

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WHAT TO DO WHEN
THINGS GO WRONG

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➤ Body Level One
@rhyswynne - @dwinrhysWordCamp Brighton 2019 #WCBTN
WHEN THINGS GO WRONG
➤ Try not to be confrontational.
➤ Don’t try and blame them, especially in front of a client.
➤ Use documentation to refer to decisions made and why
things were done.
➤ I have hidden behind agreements at times (not always
smart).
➤ Come to an agreement for exit (if worst comes to the
worst).

36. @rhyswynne - @dwinrhys
WHAT TO DO WHEN
THINGS GO RIGHT

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➤ Body Level One
@rhyswynne - @dwinrhysWordCamp Brighton 2019 #WCBTN
WHEN THINGS GO RIGHT
➤ Recommend them - if they are an external agency.
➤ Keep an eye on the team on LinkedIn. Especially
with team members that you enjoyed working with.
➤ Ask them for opinions on your own site (over a
coffee/beer)

38. @rhyswynne - @dwinrhys
THANKS!
@rhyswynne
@dwinrhys
dwinrhys.com
winwar.co.uk