Ancillary research for Alevel Media Studies

1. Double page spread and Radio adverts
Rebekah

2. 1. The large picture making up the majority of
the double page spread will be the first thing
to draw the reader in as it stands out the
most in the article.
2. The strapline introduces the article, often
written in a punchy manner, will encourage
the readers to look at the article by giving a
hint to what its about.
3. The combination of black text on a white
background allows for an easy reader for the
viewers.
4. The headline is a pun which will draw the
readers in, and also relate to readers who are
already fans of doctor who.

3. 1. The headline ‘Blood Brother’ is a pun used to draw in
existing viewers of the show but also new viewers
who may be intrigued to know more about the show.
2. The large picture used as the main focus of the
double page spread is used to draw the desired
target audience in, with the picture being so rich in
colour it will stand out in any magazine.
3. The ‘Who’s who?’ section at the bottom of the double
page spread allows for the readers to get to know the
characters. This is another way to draw in the
readers and without even watching the show they
already have some understanding of what the double
page spread is promoting.

4. 1. One image is used in the double page
spread, the bold and fun image
represents the pop culture and is
specifically catered to the target
audience of that genre of music. The
vibrant lipstick of the artist
compliments the pink background.
2. The layout of the text is set out in an
interesting way, typically catered to a
younger audience, as the text is set out
in a way that allows the reader to read
short bites of text at a time. Certain
quotes have been pulled out of the
article to draw in the readers with the
‘exclusive’ parts of the interview being
what you see first
3. The colour of the article is very pink,
this gives the article a very girly and
feminine look to it, catering the the
female target audience most commonly
reading this article.

5. 1. The text has a childlike feel to it with the font
of the writing being very scratchy and relaxed,
this suggests that the article is targeted at the
younger generation.
2. The colour of the fonts being contrasting red
and black allows for the title to be the main
thing about the article.
3. The layout of the text also suggests that the
article is for a younger audience as it is split
up into bite size columns, easy for someone to
read.
4. The large picture of the man will also be one
of the first things that the reader will see, for
those that already recognize his face, they will
be drawn in straight away as they would want
to know what the article is about.

6. https://www.youtube.com/watch?v=RLvBRCyNHJs
- The slogan ‘Every little helps’ is a well known association with Tesco, and so
anyone hearing that slogan will automatically associate the advert with Tesco.
- A clear and precise voice is used, its easy for listeners to understand and so the
message will be portrayed clearly and effectively.
- The tone of the voice gets louder towards the middle of the advert in order to keep
the audience engaged throughout the whole advert
- The audience are addressed directly in the radio advert which gives it a more
personal and direct feel to the audience.

7. https://www.youtube.com/watch?v=N1CRJAySsqA&index=5&list=PLRCIt_SvDhCv
sTw_OONkumdbXcUpe2GvR
- The advert uses the companies slogan which will be commonly recognized
amongst most listeners and so and association will be able to be made very
quickly.
- The radio advert uses humor as a way to engage with the target audience; an
advert that makes someone laugh will be much easier to remember, and stick in
someone’s mind.
- The voice over gets louder during specific parts of the radio advert in order to
draw the listener it at the most important parts of the advert.

8. https://www.youtube.com/watch?v=yxdbu8b4ITk
- The radio advert uses a jingle to make it easy to remember and stick in the
listeners minds.
- A clear voice is used, which make sit easy to get the message across and easy for
the listeners to remember
- The voiceover is upbeat which will easily attract the attention of the listeners and
they will be more intrigued to know what the advert is about