This document provides information about Havehad, an Indonesian sneaker brand. It summarizes the company's history and founders, product offerings, marketing strategies on Instagram, and collaboration projects. Havehad uses Instagram to promote its casual yet classy sneakers and connect with creative customers. The company's marketing strategies include using hashtags to widen reach, networking with influencers for shoutouts, running content campaigns around themes, and holding Instagram competitions with sponsored ads.

1. KOPDAR ONLINE SHOP | 12 / 05 / 16

2. MARVIN GIOVANNI
CEO & Co-founder of Havehad
Studied Business & Marketing at Prasetiya
Mulya Business School.
Previous experience:
Account Executive at Lowe & Partners Indonesia.
Managing campaign production from 5 sub brand
of Sampoerna Cigarettes.

3. CASUAL YET CLASSY
SNEAKERS
FOR CREATIVE PEOPLE

4. “SNEAKERS HAVE EVOLVED FROM BEING
PURELY FUNCTIONAL TO HAVING A CULT-LIKE
AND SNEAKERS IS BECOMING A FASHIONABLE
ITEM OF DRESS IN A MAN’S ATTIRE”
- Sneakers make your feet happy, make you feel free. Come rain or shine, sneakers do just fine.

5. QUALITY
VERSATILITY
EXCLUSIVITY
We’re finding a balance and harmonious
combination of manmade and nature.
We use fine quality leather and rubber that will give
you an aesthetic yet comfort pairings.

6. 2011
Diawali riset &
development,
HAVEHAD secara
resmi dirilis pada
tanggal 3 Mei 2011
2010
Pertama kali
muncul ide bikin
brand sepatu.
Akhirnya ide ini
diputuskan jadi
bahan tugas akhir
kuliah
STORY
ANDY
NALDI
RIZAL
IKHSAN
MARVIN
PRASETIYA MULYA 2007
CHANDRA
TRIA

7. COLLECTIONS
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8. COLLECTIONS
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9. COLLECTIONS
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10. COLLECTIONS

11. COLLECTIONS
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12. COLLECTIONS
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13. COLLECTIONS
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14. COLLECTIONS
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15. COLLECTIONS

16. COLLECTIONS

17. COMMERCIAL VIDEO
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18. HVHD X VYJ
“ARGO”
HVHD X VYJ
“ARGO II”
HVHD X KINGCULA
“CAMEO AFRICAN
PATTERN”
HVHD X KOLEKTIF
COLLABORATION PROJECTS
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19. “HAVEHAD punya mimpi untuk jadi brand sneakers
Indonesia yang bisa mendunia”
DREAM
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20. OFFICIAL WEBSITE
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WWW.HAVEHADWORLD.COM

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SOCIAL MEDIA

22. KOPDAR ONLINE SHOP | 12 / 05 / 16
INSTAGRAM
@havehad
FOLLOW:
Explore our exclusive content
and promo through our feed!

23. STOCKIST
Havehad products were distributed through several stores in 6
prime cities in Indonesia and 3 big cities outside Indonesia,
including Japan, Hongkong & Singapore
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24. INSTAGRAM MARKETING
STRATEGIES EVERY BRAND
NEEDS TO KNOW
- MARVIN GIOVANNI,
HAVEHAD
5 KOPDAR ONLINE SHOP | 12 / 05 / 16

25. ?WHY INSTAGRAM
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27. FAKTA MENARIK INSTAGRAM
DI INDONESIA
INFORMASI PENTING
- Indonesia menjadi negara yang berkontribusi
pada jumlah pengguna Instagram
terbanyak, selain Jepang dan Brasil. Di
Indonesia, pengguna aktif per bulan naik
dua kali lipat dari tahun ke tahun.
(berdasarkan data per Maret 2015)
- 89% pengguna layanan Instagram berasal
dari kalangan usia 18-34 tahun.
- Perempuan mendominasi dengan porsi
63%
- “Pamer barang yang baru dibeli” menjadi
salah satu konten yang paling banyak
diposting pengguna di Indonesia
- Sejak Septermber 2015, Instagram
membuka platform-nya kepada bisnis besar
maupun kecil di seluruh dunia dan
menawarkan solusi periklanan

28. SIMPLE TIPS:
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1. KONSISTEN UNTUK TERUS POST
KONTEN YANG RELEVAN DENGAN
TARGET PELANGGAN
2. BERI DESKRIPSI YANG MENARIK DENGAN
SINGKAT DI BIO ANDA. CANTUMKAN JUGA
LINK WEB ATAU SOCIAL MEDIA LAINNYA
UNTUK MENINGKATKAN TRAFFIC
3. SELALU KREATIF DAN BERIKAN CIRI
KHAS DI KONTEN ANDA. CIPTAKAN
HASHTAG MILIK ANDA YANG MENARIK
1
2
3

29. STRATEGY
NO. 1
#
WIDEN YOUR REACH
WITH INSTAGRAM
HASHTAG
Hashtags help organize and categorize
images or video content, which aids
the process of content discovery and
optimization.
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31. INSTAGRAM: “We’re always working to update the
types of photos and videos you see in Search &
Explore to better tailor it to you. Posts are selected
automatically based on things like the people you
follow or the posts you like. You may also see
Featured video channels, which are curated to include
things we think the Instagram community will enjoy.”

32. NETWORK,
NETWORK,
& SHOUTOUT!
- Get mentioned by your customers
- Get mentioned by your partners
- Get mentioned by your ambassadors
- Get shoutout from influencers
- Don’t forget to mention them also!
STRATEGY
NO. 2
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33. Havehad is running a campaign
called #KEYPERSON which support
men & women who has good
inspiration, reputation and good
appetite of style during their life and
career. We had collaborate with
some of creative people from
different background to represent
our shoes and the characteristic
behind the design as well.
#KEYPERSON
CAMPAIGN
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600k
followers
500k
followers
40k
followers
12k
followers
71k
followers
35k
followers
27k
followers
180k
followers
6k
followers
14k
followers
STRATEGY
NO. 2

34. STRATEGY
NO. 3
CONTENT MARKETING
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35. STRATEGY
NO. 3
#ISTAND4 PASSION AND
COURAGE
Passion should be the thing that
attracts me to become creative,
highly imaginative but also
discipline at the same time to lead
this team. Then courage drives
me forward to make all the things
happen
#CasualYetClassy
#ISTAND4
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36. STRATEGY
NO. 3
>50 orang
mengikuti konten
ini dan
mengaplikasikan
apa yang Kami
contohkan
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1. Awareness
terhadap Brand &
Produk meningkat
2. Interaksi tercipta
3. Sales meningkat

37. STRATEGY
NO. 4 INSTAGRAM COMPETITION
1. GOALS
- Meningkatkan
followers
- Memperkenalkan
produk baru
- Mempromosikan
event tertentu
- Menjaga loyalitas
followers
- dll
2. SET UP THE
CONTEST
- Jangka waktu
- Siapa yang boleh
ikut
- Bagaimana cara
ikut kontes (harus
follow kah?)
- Bagaimana
pemenang dipilih
- Berapa kali
mereka bisa ikut?
- Tema kontes
- Hadiah
3. PROMOTE
- Facebook Ads
- Instagram Ads
- Online Magazine
- Website
- Buzzer
- dll
4. MONITOR
- Statigram
- Iconosquare

38. STRATEGY
NO. 4
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6 days,
218 post,
200 follow,
3 winners

39. STRATEGY
NO. 5 SPONSORED ADS
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1. Anyone can
advertise
2. Audience
Targeting
3. Audience
Engagement

40. CHOOSE OBJECTIVE CALL-TO-ACTION BUTTON
STRATEGY
NO. 5

41. STRATEGY
NO. 5
modal iklan 100rb,
20.399 people
reached,
80++
participant,

42. THANK YOU
CONTACT:
Instagram: @marvgio
Email: marvin@havehadworld.com